The Hotel Group Opens The Sound Hotel Seattle Belltown, A Tapestry Collection by Hilton

USA, Seattle, Washington. February 20, 2019

The Hotel Group announced today the grand opening of The Sound Hotel Seattle Belltown, A Tapestry Collection by Hilton. Woven into the fabric of Belltown, one of Seattle's most vibrant and centrally located neighborhoods, The Sound Hotel celebrates the sights, sounds, and tastes that are uniquely Seattle.

The Sound Hotel features 142 exquisitely designed guest rooms, some with expansive views of the downtown Seattle skyline and Puget Sound, ground-level restaurant Currant Bistro with adjacent grab & go coffee bar, as well as meetings and special event space ideal for small groups, offering unobstructed views of the Space Needle.

“The Sound Hotel was infused with collaboration and creativity from the very beginning,” stated Douglas Dreher, President and CEO, of The Hotel Group. “Our mission to serve, inspire and deliver our spirit of Hospitality Greatness, along with the city's passion for art, music, culture, and cuisine, will make for a truly unforgettable guest experience. We are pleased to provide our best in class operational and marketing support with a goal of maximizing investment value for our ownership group, Seattle Tower I, LLC.”

Blending Seattle's creative bedrock with its innovation boom, The Sound Hotel provides easy access to top Seattle attractions, coffee houses, nightclubs and international dining for an experience that is always of the moment. Sitting adjacent to the iconic Cinerama and just a few blocks from landmarks like the Space Needle, Pike Place Market, and the Amazon Spheres, The Sound is both a central launch pad for adventure and a stylish, comfortable place to recharge at the end of the day.

Tapestry Collection by Hilton offers guests the experience and immersion of a boutique style hotel with the reliability of Hilton's brand standards. It provides hotels the opportunity to exhibit a true sense of place and culture. As part of the Hilton family, Tapestry Collection hotels come with the brands renowned Hilton Honors award-winning guest benefits program. This will be the first Tapestry Collection by Hilton in the state of Washington.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.