Coombs Inn & Suites, Water Street Hotel & Marina, and Wyvern Hotel Join the Ascend Hotel Collection

USA, Rockville, Maryland. February 21, 2019

The Ascend Hotel Collection, a portfolio of unique, boutique, and historic hotels and resorts by Choice Hotels International, Inc. (NYSE: CHH), welcomes three new members in the sunshine state of Florida to the collection: Coombs Inn & Suites, Water Street Hotel & Marina, and The Wyvern Hotel.

Located on the Gulf Coast, the latest additions are owned by multidisciplinary real estate firm Edgewater Group, LLC and combine exceptional service with coastal charm to deliver a local, upscale experience that the Ascend Hotel Collection brand is known for. Unique decor and one-of-a-kind seaside views further enhance the guest experience. Additionally, each hotel features a myriad of amenities, such as fitness centers, outdoor pools, and spacious guestrooms.

  • Coombs Inn & Suites (Apalachicola, Fla.) - Located in the quaint fishing village of Apalachicola, the 23-room Coombs Inn & Suites, previously a Victorian mansion, incorporates turn-of-the-century design—complete with European antiques and original oil paintings—to curate a luxurious getaway. In addition to complimentary breakfast and afternoon tea, the hotel offers guests easy access to waterfront cafes, boutique shops and the white sand beaches of St. George Island.
  • Water Street Hotel & Marina (Apalachicola, Fla.) - The 30-suite Water Street & Marina hotel is quietly situated on the city's waterfront and features picturesque views of the natural estuary from every guestroom. Each suite also includes a full kitchen with stainless appliances. The hotel is within walking distance to the Raney House Museum, Battery Park, and popular dining.
  • The Wyvern Hotel (Punta Gorda, Fla.) - Nestled in the beautifully restored historic district of Punta Gorda, the 63-room property provides chic accommodations with opulent design touches, such as marble bathroom floors and upgraded linens. Guests may also enjoy a rooftop pool and lounge area, two on-site restaurants, artwork from the Visual Art Center of Punta Gorda, and convenient access to the popular Harborwalk and the Fisherman's Village community.

The Coombs Inn & Suites, Water Street Hotel & Marina, and Wyvern Hotel participate in the award-winning Choice Privileges loyalty rewards program, rated a top hotel loyalty program by both USA Today's 10Best Readers' Choice Awards and U.S. News & World Report for three consecutive years. Choice Privileges membership is free and offers fast rewards and exclusive member rates for those who book directly at Members can earn and redeem points towards free nights, airline miles, and more while staying at any of Choice's participating branded hotels.

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.