Davidson Hotels & Resorts Assumes Management of 302-Room Hilton Denver Inverness

USA, Atlanta, Georgia. March 04, 2019

Leading hospitality management company, Davidson Hotels & Resorts, has been awarded the management contract for the 302-room Hilton Denver Inverness. The full-service hotel and conference center near the Denver Tech Center is the management company's second property in the Denver area.

"There is a new energy in Denver with a young, entrepreneurial spirit that matches our high-touch, personalized service and progressive approach," said Thom Geshay, chief operating officer, Davidson Hotels & Resorts. "With our deep experience in the conference center space and strategic acceleration in hotel food & beverage innovation, we plan to further enhance revenues and guest experience at Hilton Denver Inverness by implementing proven Davidson best practices."

Located in the center of the Southeast Denver business community and owned by Denver-based Silverwest Hotels, LLC, Hilton Denver Inverness is a suburban oasis just 20 minutes from downtown Denver and 30 minutes from Denver International Airport. Area attractions include Park Meadows Mall, Red Rocks Amphitheatre and an array of craft breweries. In addition, the area is home to several Fortune 500 companies.

Part of the Hilton Hotels & Resorts brand since 2017, Hilton Denver Inverness offers updated guest rooms and meetings & social spaces while preserving the rich legacy of Sunday brunches, holiday celebrations, and friendly service for guests and locals alike. Its extensive collection of world-class business and leisure amenities include a full-service spa, an 18-hole J. Press Maxwell-designed golf course, a coffee shop, four multi-cuisine restaurants, and more than 60,000 square feet of the region's most technologically advanced function space. Scheduled for completion this spring is the much-anticipated addition of a brew pub and outdoor beer garden, operated in association with a premier Colorado brewery.

"Davidson's guest-centric approach, exceptional experience and consistent success in hospitality services made them the clear choice to manage this asset," said Silverwest President & Chief Operating Officer Charlie Peck. "We are confident Davidson will help maximize the potential of Hilton Denver Inverness and further elevate the profile of this unique property."

The hotel will remain a Hilton Hotels & Resorts-branded hotel under the management of Davidson Hotels & Resorts. The management company has also retained the hotel's existing team, led by General Manager Jennifer Atkins.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.