HP Hotels Establishes Footprint in Texas With Addition of Three Hotels in the Lone Star State

USA, Alpharetta, Georgia. March 18, 2019

HP Hotels, a full-service third-party hotel management company, announced today that it has added Texas to the growing list of states in which it has hotels under management with the addition of three properties there to its portfolio. Charles Oswald, President and CEO of HP Hotels, made the announcement.

These newest hotels in HP Hotels' portfolio include:

- 123-room Holiday Inn Trophy Club - Trophy Club, Texas: The newly constructed Holiday Inn Trophy Club is conveniently located within minutes of both DFW International Airport and the Fort Worth Alliance airport. Also, nearby is Texas Motor Speedway and Shops of Southlake Town Center, which offers upscale shopping, fine dining and entertainment. Historic Downtown Grapevine and Grapevine Mills Mall are only minutes away.

The lobby features open space and opportunities to work, socialize or simply sit back and relax. On-site amenities include business center, gift shop, and an indoor pool. A state of the art 24-hour fitness center is furnished with Precor Cardiovascular equipment and free weights. Also, the Magnolia bar serves cooked to order breakfast, lunch and dinner and offers 30 beers on tap including local craft beer and 16 wines on tap.

- 76-room Holiday Inn Express & Suites Austin South - Buda, Texas: Located just off I-35 and only 15 minutes from downtown Austin, the Holiday Inn Express & Suites Austin South provides a relaxing atmosphere while at the same time providing quick access to many of Austin's popular attractions including the Hyde Park Theatre and the legendary 6th Street restaurant, bar and live music scene.

The hotel offers an array of extra amenities including a relaxing, outdoor pool and a 24-hour fitness center. Its Express Start breakfast bar offers tasty hot items, fruit and pastries and its spacious meeting room is a versatile facility with accommodations for 52 guests.

- 79-room Hampton Inn & Suites Dallas / Cockrell Hill I-30 - Dallas, Texas: Conveniently located between downtown Dallas and Arlington, the Hampton Inn & Suites Dallas/Cockrell Hill I-30 sits in the middle of a variety of outdoor recreation, amusement parks and cultural attractions including the Museum of American Railroad, the Dallas Arts District, Sixth Floor Museum at Dealey Plaza, Six Flags Harbor and the streets of Greenville Avenue, which features boutiques, eclectic shops, live entertainment and restaurants.

The hotel offers guest rooms and accessible rooms with one king-sized bed and two queen-sized bed options and each room features a 37-inch flat-screen TV with cable, a work desk with an adjustable lamp, lap desk, free remote printing and free internet access. Also featured are pool, 24-hour fitness center, a business and free hot breakfast.

"We are excited to establish a presence in the Southwest with these three great hotels in Buda, Trophy Club and greater Dallas," said Oswald. "We look forward to exploring further opportunities there and in other areas in the southwestern United States as we continue to build our portfolio of high performing assets in quality markets."


Holiday Inn - Trophy Club, Texas
/ SLIDES

About HP Hotels

Media Contact:

Kerry Ranson
Chief Development Officer
HP Hotels
T: 205-879-7004
E: kranson@hp-hotels.com
W: http://www.hp-hotels.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.