NorthPointe Hospitality Management Opens New Crowne Plaza in North August, South Carolina

USA, Atlanta, Georgia. March 19, 2019

NorthPointe Hospitality Management announces the opening of the new Crowne Plaza® North Augusta, located in the $200-million Riverside Village development, along the banks of the Savannah River. The new 30-acre mixed-use development combines a beautifully crafted pedestrian-friendly neighborhood with single family homes, condominiums and apartments; a vibrant town and event center; restaurants; brewery; outdoor center; and the new SRP Park, home of the Green Jackets Minor League Baseball Team.

The five-story upscale hotel features Crowne Plaza's newly-patented WorkLife Room design; 180 guestrooms and suites; a 120-seat restaurant and bar; rooftop bar; 11,000 square feet of technologically advanced interior meeting space that includes a 5,400 sq.- ft. ballroom; 6,000 sq.-ft. of outdoor meeting and event space; outdoor pool; and a fitness center featuring Peloton bikes. The hotel is pet friendly. 

The general contractor for Crowne Plaza North Augusta is Brasfield & Gorrie of Birmingham, Ala. Architects are Rabun Rasche Rector Reese and Wakefield Beasley & Associates, both of Atlanta. The interior design firm is Atlanta-based Sims Patrick Studio. 

"The new Crowne Plaza North Augusta was designed to be the town center and an inviting meeting spot for locals and visitors," says Jeff Brower, general manager of Crowne Plaza North Augusta. "The hotel embraces modern southern hospitality in its service, design and decor. Interiors blend the warm sophistication of the southern heritage of leisure sporting and local artisans with a welcoming and modern aesthetic." 

Located on the first floor of the hotel, Salt + Marrow Kitchen, a specialty wood-fired grill restaurant, has a street entrance for local guests and views of SRP Park, home of the Augusta Green Jackets, and Riverside Village. Breakfast and dinner are served daily. Lunch is available daily at Salt + Marrow Parlor Bar, which is next to the restaurant and is an inviting gathering place for locals and visitors, with a cozy environment of rugged leather and warm wood decor. 

Executive Chef Dominic Simpson and the culinary team prepare incredible menu items on Grillworks, an American artisanal wood-fired grill with signature cast aluminum crankwheels which allow the culinary team to adjust the height of the cooking surface. Praised by James Beard and noted chefs throughout the country, this method of cooking is a first in the Augusta area. Special events, such as culinary dinners with guest chefs, will be offered throughout the year. On the top floor of the hotel, Jackson's Bluff Canteen & Lookout, an upscale rooftop bar with whimsical details throughout, is the ideal spot in the area for enjoying beautiful views, people watching, hand-crafted cocktails, small plates, beer and wine. 

Crowne Plaza North Augusta's 180 WorkLife guest rooms and suites, many with views of the Savannah River, are designed around the evolving needs of modern business travelers, providing an incredible mix of comfort, connectivity and flexibility. The angled beds feature padded headboards with integrated LED lighting, plus multiple electrical outlets and USB ports on each side of the bed. WorkLife rooms also include a moveable table by the loveseat that can hold food, or a computer as needed.

The hotel's 11,000 sq.-ft. of technologically advanced interior meeting space has high-tech sensory technology, state-of-the-art lighting and enhanced audio-visual capabilities. The 5,400 square-foot ballroom, which opens onto outdoor event space, can be separated into three private bays to accommodate groups and private events. Additionally, there is pre-function space and four meeting rooms that can be used for breakout space and offer exceptional meeting flexibility. The hotel also has an additional 6,000 square feet of exterior space for meetings, events and celebrations. Crowne Plaza North Augusta's gathering space is also ideal for customized weddings, receptions, engagement parties, rehearsal dinners and bridal events. 

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.