Accor Welcomes 21c Museum Hotels into MGallery Hotel Collection

France, Paris. April 25, 2019

Accor today announced that the Group has officially welcomed 21c Museum Hotels into the MGallery Hotel Collection, a global network of more than 100 storied boutique hotels located in 26 countries. The announcement marks the arrival of the MGallery brand into North America.

Bearing both the MGallery and 21c brands, 21c Museum Hotels - MGallery represents a shared commitment to inspiring guests to delight in and fully discover the very best the world has to offer. 21c Museum Hotels - MGallery will maintain 21c's distinctive spirit and pioneering vision of combined contemporary art museum, boutique hotels and chef-driven restaurants, and preserve the singular personality, style and story of each individual property. 21c will be fully integrated into the MGallery collection, bringing to life the passion for rich experiences and local discovery for which MGallery is known.

"MGallery was first created in 2008 to share a new vision of high-end, boutique accommodation featuring highly emotive experiences designed to be inspiring, engaging, and richly imbued with character. This ambition gave rise to a collection of unique storied boutique hotels that are captivating, memorable and individually-styled. As sought out addresses for those who relish memorable experiences, bespoke design and off-the-beaten-track moments, each MGallery hotel is remarkable for its singular personality and is deeply rooted in the destination's history," said Yohan Amiot, vice president brand management, MGallery.

Yohan Amiot comments further, "Today we are honored to welcome 21c Museum Hotels into the MGallery family. 21c envisions a new kind of hospitality, which promotes accessible, unexpected and innovative arts, cultural and culinary experiences for guests and locals alike, globally connected to contemporary culture, yet firmly rooted within each local community. The 21c brand is the perfect complement to MGallery's concept of bespoke, creative hospitality for lovers of travel, the arts and immersive experiences."

21c Museum Hotels - MGallery currently includes eight properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City. Additional projects are in development in Chicago, slated for debut in late 2019, and Des Moines.

The brand also just announced that 21c Museum Hotels has been selected as the brand and management company for a combination boutique hotel, contemporary art museum and independently branded, chef-driven restaurant anticipated to open in the restored YMCA building in downtown St. Louis in late 2020.

"We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection," said Chris Cahill, deputy chief executive officer, Accor. "Marrying 21c's exceptional and distinctive brand with the influence of the MGallery collection and strength of Accor's global platform deepens the full range of unparalleled experiences available to our guests. The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle ‘boutique' footprint."

21c Museum Hotels - MGallery are now bookable through Accor reservations systems, including Accor.com. 21c will also officially join Le Club AccorHotels as of April 1, 2019, affording 21c guests full access to Le Club AccorHotels member benefits, status points, and the earning and burning of rewards points.

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Sales & Marketing: Selling Experiences

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