Award-Winning JC Communications Now Offers Ad Hoc PR Services for Hotels and Resorts

USA, Laguna Niguel, CA, California. April 16, 2019

In response to changing dynamics in the hospitality industry, JC Communications, LLC is the first PR agency to now offer ad hoc PR services for hotels, resorts, and other travel services.

According to Agency President, Jane Coloccia, "For many years, hotels have been forced to sign pricey annual retainer agreements with PR agencies in order to be able to avail themselves of PR services - whether they need them on an ongoing basis or not. And in many cases, some of the larger agencies don't even include press release writing services in those retainers. As a result of marketplace demand, JC Communications now offers the ability for hotels to purchase individual press releases or PR projects without having to commit to an annual retainer."

Ms. Coloccia adds that quite often a hotel just needs to announce a room or meeting space renovation or a new restaurant name and concept and they don't need ongoing PR services for an entire year. Or they might want to do a series of releases counting down to a renovation or new hotel opening, announce a new General Manager or Director of Sales, or send out a release to promote a special package to drive business in a need period.

Another option is that hotels just want a digital release distribution to assist with Search Engine Optimization or they want to combine a digital release distribution with a release sent out to JC Communications' carefully curated list of media contacts. The Agency will also compile a list of business media in the hotel's respective city for distribution in addition to hotel trades, travel agent trades, meeting and incentive media, newspapers, magazines, online publications, freelance travel writers, and more.

JC Communications' ad hoc PR services are currently being used by a variety of individual hotels around the world including those belonging to leading brands such as Marriott Hotels, Sheraton Hotels, Ritz-Carlton, Fairfield Inn & Suites, Renaissance Hotels, Fauchon Hospitality, and many others. For additional information, visit http://www.jccommunicationsllc.com or call 310-456-4631.


/ SLIDES
Tags: Hotel Marketing, Public Relations, Hospitality Public Relations, Communications, PR

About JC Communications LLC

Media Contact:

Jane Coloccia
President & Chief Brand Storyteller
JC Communications, LLC
T: 310-456-4631
E: Jane@JCCommunicationsllc.com
W: http://www.jccommunicationsllc.com
Follow us on Twitter: https://twitter.com/jcjanec
Become a Facebook Fan: https://www.facebook.com/jccommunications

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.