AJ Capital Partners Acquires The Lumen Hotel in Dallas, Texas

USA, Dallas, Texas. May 07, 2019

Adventurous Journeys (AJ) Capital Partners announced today that it has acquired the Lumen Hotel in Dallas, Texas. The hotel will continue to operate independently as the Lumen Hotel while undergoing renovations. Once complete in spring 2020, the property will debut as Graduate Dallas, part of the Graduate Hotels® collection. Following the renovation, the hotel will offer 95 guestrooms, a communal lobby, Poindexter coffee shop, a reimagined restaurant and bar, rooftop lounge and upgraded pool courtyard. Originally constructed in 1963, the four-story building has long served Southern Methodist University and the neighborhoods of University Park and Highland Park.

Prominently perched along Hillcrest Avenue and directly across from SMU's campus, Graduate Dallas will be ideally situated in the heart of the posh Park Cities enclave near desirable dining, shopping and entertainment. Hotel guests will enjoy proximity to G.W. Bush Presidential Library and Museum, Dallas Love Field airport, downtown Dallas and Baylor University Medical Center.

Created for travelers who seek memory-making journeys, Graduate Hotels is a thoughtfully crafted collection of hotels that reside in the most dynamic university-anchored cities across the country. Each property celebrates and commemorates the optimistic energy of its community while offering an extended retreat to places that often play host to the best days of our lives. There are currently 14 Graduate Hotels open and operating across the U.S. and an additional 16 properties under development and slated to open by the end of 2020.

"We are thrilled to announce the acquisition of the Lumen Hotel," says Tim Ryan, Senior Vice President of Acquisitions. "This storied property is uniquely positioned to serve the SMU campus community, Park Cities and greater Dallas for generations to come. We look forward to introducing Graduate Dallas in spring 2020."

The hotel will undergo a comprehensive renovation that will touch all guestrooms, common areas, meeting and event spaces and the lobby.

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Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.