Maya Hotels Celebrates Grand Opening of Hilton Garden Inn Gastonia / Charlotte West

USA, Charlotte, North Carolina. May 15, 2019

The newly opened Hilton Garden Inn Gastonia / Charlotte West celebrated its grand opening with a "Spring Into the Garden" event that featured a reception with garden-themed hors d'oeuvres, a ribbon-cutting ceremony, property tours, raffle prizes, and entertainment by the Synergy Twins. Special guests included Mayor Walker Reid, members of the Gastonia City Council, and members of the Gaston Regional Chamber.

"The development of the Hilton Garden Inn Gastonia / Charlotte West is a testament to Maya Hotels' commitment to Gaston County. We are delighted to celebrate the addition of this property to our Maya Hotels portfolio," said J.D. Deva, CEO of Maya hotels. The 119-room hotel is located at 444 Cox Road in one of the most bustling areas of Gastonia at the intersection of Cox Road and I-85, with proximity to the U.S. National White Water Center, Crowder's Mountain State Park, Schiele Museum of Natural History, and Daniel Stowe Botanical Gardens.

"This celebration is the culmination of many months of hard work and collaboration with city officials to bring Hilton Garden Inn Gastonia / Charlotte West to life," added Parimal Thakor, Vice President of Maya Hotels. The hotel was developed by, and is managed by, Maya Hotels and will provide over 50 new jobs to the Gastonia market.

"We look forward to welcoming visitors to Gastonia, and we promise to do whatever it takes to make each guest's experience a great one," said Dominic Acolino, General Manager of the Hilton Garden Inn Gastonia / Charlotte West. The hotel offers amenities including complimentary WiFi throughout the hotel, a 24-hour business center, a state-of-the-art fitness center, a full-service restaurant with cooked-to-order breakfast and seasonal shared plates, and a bar that serves craft cocktails*. Each guestroom boasts the brand's signature bedding featuring fresh, white duvets and crisp linens and an in-room "hospitality center" with a mini fridge, microwave oven as well as a Keurig® coffee maker.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.