Maya Hotels Celebrates Grand Opening of Hilton Garden Inn Gastonia / Charlotte West

USA, Charlotte, North Carolina. May 15, 2019

The newly opened Hilton Garden Inn Gastonia / Charlotte West celebrated its grand opening with a "Spring Into the Garden" event that featured a reception with garden-themed hors d'oeuvres, a ribbon-cutting ceremony, property tours, raffle prizes, and entertainment by the Synergy Twins. Special guests included Mayor Walker Reid, members of the Gastonia City Council, and members of the Gaston Regional Chamber.

"The development of the Hilton Garden Inn Gastonia / Charlotte West is a testament to Maya Hotels' commitment to Gaston County. We are delighted to celebrate the addition of this property to our Maya Hotels portfolio," said J.D. Deva, CEO of Maya hotels. The 119-room hotel is located at 444 Cox Road in one of the most bustling areas of Gastonia at the intersection of Cox Road and I-85, with proximity to the U.S. National White Water Center, Crowder's Mountain State Park, Schiele Museum of Natural History, and Daniel Stowe Botanical Gardens.

"This celebration is the culmination of many months of hard work and collaboration with city officials to bring Hilton Garden Inn Gastonia / Charlotte West to life," added Parimal Thakor, Vice President of Maya Hotels. The hotel was developed by, and is managed by, Maya Hotels and will provide over 50 new jobs to the Gastonia market.

"We look forward to welcoming visitors to Gastonia, and we promise to do whatever it takes to make each guest's experience a great one," said Dominic Acolino, General Manager of the Hilton Garden Inn Gastonia / Charlotte West. The hotel offers amenities including complimentary WiFi throughout the hotel, a 24-hour business center, a state-of-the-art fitness center, a full-service restaurant with cooked-to-order breakfast and seasonal shared plates, and a bar that serves craft cocktails*. Each guestroom boasts the brand's signature bedding featuring fresh, white duvets and crisp linens and an in-room "hospitality center" with a mini fridge, microwave oven as well as a Keurig® coffee maker.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.