Charleston’s Wild Dunes Resort Plans New 153-Room Hotel Expansion to Open in Early 2021

USA, Charleston, South Carolina. May 15, 2019

Wild Dunes Resort, A Destination Hotel, is expanded its existing oceanfront meeting destination on the Isle of Palms, just 30 minutes outside of historic downtown Charleston. Opening in early 2021, the highly anticipated project will add a new 153-room hotel bringing the total to 400 guestrooms and suites, in addition to the existing 240 vacation rental homes and condos. The new, multi-faceted meeting and event space includes a grand ballroom with pre-function space and rooftop ballroom and event terrace with 270-degree panoramic ocean views, now allowing the resort to welcome groups of up to 650 attendees.

With the new event space doubling the Resort's function space, the new Wild Dunes hotel will be a haven for meetings, groups and wedding parties to experience the ultimate Charleston retreat. Wild Dunes Resort's expansion will also include a 14-treatment room destination spa, state-of-the-art fitness center and dedicated arrival experience and welcome center.

"The new hotel will further enhance Wild Dunes Resort's reputation as Charleston's beloved barrier island resort," said Frank Fredericks, managing director at Wild Dunes Resort. "With more meeting space than other hotels and resorts in the Charleston area (more than any other?), we give large groups, meetings and wedding parties the chance to experience a Charleston getaway that simply wasn't available before."

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.