Charleston’s Wild Dunes Resort Plans New 153-Room Hotel Expansion to Open in Early 2021

USA, Charleston, South Carolina. May 15, 2019

Wild Dunes Resort, A Destination Hotel, is expanded its existing oceanfront meeting destination on the Isle of Palms, just 30 minutes outside of historic downtown Charleston. Opening in early 2021, the highly anticipated project will add a new 153-room hotel bringing the total to 400 guestrooms and suites, in addition to the existing 240 vacation rental homes and condos. The new, multi-faceted meeting and event space includes a grand ballroom with pre-function space and rooftop ballroom and event terrace with 270-degree panoramic ocean views, now allowing the resort to welcome groups of up to 650 attendees.

With the new event space doubling the Resort's function space, the new Wild Dunes hotel will be a haven for meetings, groups and wedding parties to experience the ultimate Charleston retreat. Wild Dunes Resort's expansion will also include a 14-treatment room destination spa, state-of-the-art fitness center and dedicated arrival experience and welcome center.

"The new hotel will further enhance Wild Dunes Resort's reputation as Charleston's beloved barrier island resort," said Frank Fredericks, managing director at Wild Dunes Resort. "With more meeting space than other hotels and resorts in the Charleston area (more than any other?), we give large groups, meetings and wedding parties the chance to experience a Charleston getaway that simply wasn't available before."

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.