Radisson Hotel Zurich Airport Opens Following Renovation and Rebranding

Belgium, Brussels. May 21, 2019

Radisson Hospitality AB, part of the Radisson Hotel Group, is pleased to announce the opening of the Radisson Hotel Zurich Airport following a comprehensive reconstruction and rebranding. Arriving in Switzerland's largest city, the hotel will be the second Radisson-branded property to open in Europe - and the first in the German-speaking region - when it opens on 15 May 2019.

As part of a repositioning and rebranding strategy, the former Park Inn by Radisson Zürich Airport in Rümlang has reopened under the Radisson brand. This is all part of the group's plan to introduce the sophisticated upscale full-service hotel brand to the Europe, Middle East & Africa (EMEA) region.

Yilmaz Yildirimlar, Area Senior Vice President Central & Southern Europe for Radisson Hotel Group, said: "We are extremely proud to welcome guests to the first Radisson hotel in Switzerland. The transformation around the Zürich Airport is significant, and the rebranding of the hotel represents a key step for the further development of the property in line with the Radisson Hotel Group brand strategy."

The Radisson Hotel Zurich Airport has undergone extensive renovation work to prepare it for reopening. All 211 guestrooms have been completely refurbished, along with the communal areas of hotel - creating a fresh new look that will appeal to both business and leisure travelers.

Meeting and conference attendees will also receive the warmest of welcomes at the new hotel. Its modern meeting infrastructure includes 10 conference rooms with natural daylight, state-of-the-art video and audio technologies as well as complimentary wireless internet.

The location in Rümlang offers minimum commuting distances for guests: travel to Zürich Airport in the hotel shuttle takes just seven minutes, while 20 minutes on the city train brings visitors to Zürich's main downtown street, Bahnhofstrasse. The hotel's proximity to the airport also complements the Radisson Blu Hotel, Zurich Airport, which is located directly in the airport terminal.

A key strategic step for Radisson Hotel Group In addition to the reopening of the Radisson Hotel Zurich Airport, Radisson Hotel Group has identified several other projects that will be part of its repositioning and rebranding strategy by 2022. The group has invested more than €60m in the Central & Southern Europe region to drive this plan.

Following an extensive makeover of the hotels in Frankfurt and Cologne, the Radisson Blu hotels in Basel and Milan - as well as the Radisson Blu Schwarzer Bock Hotel, Wiesbaden - are currently undergoing renovation and redesign. The strategy also includes new properties such as the Radisson Blu Hotel, Geneva. Ideally located between Geneva Airport and the city center, the hotel will boast 250 rooms and a comprehensive MICE package - with its opening date planned for 2022.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.