Fountains Hotel in Cape Town, South Africa Rebrands as Best Western Fountains Hotel

USA, Phoenix, Arizona. May 27, 2019

Best Western Hotels & Resorts and Fountains Hotel in Cape Town announce the rebranding of the Fountains Hotel.

With 156 guest rooms and suites, the Best Western Fountains Hotel is located in the heart of Cape Town's central business district. Ideal for both business and leisure travelers, the hotel offers a choice of comfortable bedrooms, the majority with views over the harbour, the bustling Thibault Square or Table Mountain.

The hotel boasts a range of rooms, with air-conditioning, safe, coffee-and-tea making facilities, satellite TV's, mini-bars and complimentary WiFi. The restaurant offers a sumptuous breakfast, lunch and dinner all in convenient buffet style, whilst 24-hour room service is available as well. Breakfast includes international as well as cooked South-African choices, freshly baked bread, rolls, pastries all from their in-house bakery as well as a range of fruits and yoghurts.

"With this exceptional addition of Best Western Fountains Hotel to our growing presence in Africa, we are excited to add to our presence in Cape Town" said Suzi Yoder, Senior Vice President, International Operations for Best Western Hotels & Resorts. "This addition to our portfolio will allow us to further showcase the Best Western brand to both domestic and international visitors to Cape Town".

Cape Town, South Africa's Mother City, and the location of the established Best Western Cape Suites, is renowned for its pleasant climate. The city offers many memorable experiences including the famous Table Mountain, a stroll around the city centre or to the Victoria and Albert Waterfront, Cape Town's most visited tourist destination, whilst the Cape Town International Convention Centre is a mere 500 meter walk from the hotel.

"We are excited to join the Best Western Hotels & Resorts family of brands and expand our sales efforts using the tools and expertise that Best Western Hotels & Resorts provides" said Jacques Osse, Owner of Best Western Fountains Hotel. "Their established connection with South African Airways means that our local clients can immediately benefit through the Best Western Rewards® loyalty club."

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.