JA Resorts & Hotels to Expand in China Through Partnership With Novel International Group to Form JA Novel Hospitality China

United Arab Emirates, Dubai. June 04, 2019

JA Resorts & Hotels, one of Dubai's longest-serving homegrown hospitality brands, has recently announced huge growth and expansion plans; from a growth trajectory to Tanzania and beyond, a 30+ hotel expansion into China aimed at Millennials, and 10 new Food & Beverage concepts set to open in 2019 - alongside 3 collaborations with international chefs of Michelin star acclaim!

JA Resorts & Hotels announced it is expanding into China this year, in a joint venture. In partnership with Novel International Group, a Shanghai investment fund, JA Resorts & Hotels are forming JA Novel Hospitality China, and through this partnership will be acquiring buildings to be retrofitted, renovated or completed as hotels in two distinctions. The first is upper upscale hotels which will be branded as JA Hotels and the second segment is upper midscale lifestyle hotels branded as 'Big Bed by JA' and targeted at millennials. For the upper upscale hotels, the company is currently exploring 3 property options in 5-6 areas over the coming years. The vision for the Big Bed brand or Dà chuáng in Chinese, is to roll out 30 units by 2024 - spread across various Chinese cities.

JA Resorts & Hotels on Growth Trajectory to Tanzania & Beyond

JA Resorts & Hotels revealed plans to expand the portfolio of 8 distinct properties across the UAE and Indian Ocean, with another two luxury lodges providing a total of 60 rooms. One luxury lodge will be in the Serengeti National Park and the other in the Ngorogoro Conservency. The group are also exploring multiple options in Sri Lanka.

JA Resorts & Hotels Becomes A Significant Player on Food & Beverage Scene with 10 New Concepts

10 new restaurants are set to open in 2019 alongside 3 collaborations with international chefs of Michelin star acclaim, in a year of rapid transformation for JA Resorts & Hotels. The group cites their food and beverage vision as 'creating community-focused restaurants providing one-of-a-kind experiences that energize everyone, with an enthusiastic welcome, exceptional service, awesome food, killer tunes and an unforgettable time, resulting in profitable restaurants'. Collaborations include JA Manafaru Maldives and China's most renowned chef Da Dong, whose restaurants have multiple Michelin stars, Lebanese Australian Chef Greg Malouf, who has 3 Chefs Hat awards featuring in 2 Dubai properties and Indian celebrity chef, Vikas Khanna, opening a new restaurant in JA Lake View Hotel.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.