Owned and Managed by Baywood Hotels, Fairfield Inn & Suites Opens in Metairie, Louisiana

USA, Metairie, Louisiana. June 06, 2019

The 124-room Fairfield by Marriott Inn & Suites in Metairie, Louisiana is scheduled to open this Wednesday, May 15, 2019 with the Fairfield Inn & Suites newest design and décor. Located at 2710 Severn Avenue, the Fairfield Inn & Suites New Orleans Metairie will operate as a Marriott franchise, owned and managed by Baywood Hotels of Columbia, Maryland.

Whether traveling for business or pleasure, the Fairfield Inn & Suites New Orleans Metairie offers guests convenient access to the French Quarter, Louis Armstrong International Airport, the Mercedes-Benz Superdome, Tulane University, Loyola University and the New Orleans Ernest N. Morial Convention Center.

"Delivering both function and comfort, our new design and décor elevate the Fairfield brand, setting a new standard in the moderate tier category," Janis Milham, senior vice president and global brand leader, Classic Select Brands. "At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value. The Fairfield Inn & Suites New Orleans Metairie is a truly stunning example of the brand's contemporary look and feel, and we are pleased to introduce Fairfield Inn & Suites hotels in the Metairie area."

Once inside, guests experience the hotel's open public space featuring natural light and views throughout the lobby to connect the indoors with the outdoors. Consistent with the Fairfield brand's heritage of great service and a warm welcome, guests are greeted by associates who can easily move from behind the angled front desk to interact and answer questions. Guests can also unwind in the lobby's inviting living area ― whose focal points include a natural stone hearth, organic-shaped sofa and lounge chair, and unique local features — or they can grab a drink or snack item from the 24/7 Corner Market.

Flexible and functional, the hotel guest room includes a well-designed work area, an ergonomic chair, task lighting and electrical outlets where guests need them. A curved, mobile desk enables guests to create their own work space, while also optimizing their television viewing. The new design also places the sleeping area toward the middle of the room, helping to give guests a better night's sleep on plush mattresses, as well as easier access to the bathroom and wardrobe. The bright, spacious living area also offers a comfortable couch, refrigerator, coffeemaker and microwave. Each room also provides the latest in-room entertainment technology, allowing guests to access their Hulu and Netflix accounts, as well as YouTube and Pandora, through the Smart TV.

Additional hotel amenities include an outdoor swimming pool, a fitness center, a meeting room, complimentary laundry service, complimentary Wi-Fi, as well as fax and copy services, and offers free parking for guests. A complimentary hot breakfast, featuring oatmeal, scrambled eggs, sausage, make-your-own waffles and other healthy items, such as fruit, yogurt, and whole grain cereals and breads is also available.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.