Daly Seven Acquires Hilton Garden Inn Roanoke in Virginia

USA, Greensboro, North Carolina. June 13, 2019

Daly Seven, Inc. announces acquisition of the company's 40th hotel, the Hilton Garden Inn Roanoke. The 80,000-square-foot, 117-room hotel offers travelers stunning views of the Roanoke Valley from the south-side of Roanoke, VA in the upscale community of South Peak.

"We chose the Hilton Garden Inn Roanoke because we have considerable experience working with Hilton, and we are confident in our ability to successfully manage this beautiful hotel." The hotel marks the fourth Hilton Garden Inn in the Daly Seven hotel portfolio, with two other properties in Greensboro and one in Raleigh, NC.

"We have a long history of operating hotels in the Roanoke area, beginning in 1988, and presently with our Fairfield Inn by Marriott Roanoke Hollins/I-81 in Northeast Roanoke," says Chairman of the Board, Bob Daly. "We have continued to see Roanoke's potential for growth, both in the medical research sector and as a tourism destination, and expect to see further development in these areas in the years to come. The Hilton Garden Inn's location, within 3 miles of the Blue Ridge Parkway and Carilleon Clinic Memorial Hospital, will allow Daly Seven to tap into these growing markets."

"We are proud to expand our overall footprint in the Roanoke Market, and believe that the Hilton Garden Inn's upscale design and large meeting space allows us to access a new client base within the area."

Located in South Peak, Roanoke's luxury lifestyle community, the Hilton Garden Inn Roanoke hotel is conveniently located near the primary business corridor of Roanoke County and is just a short drive from downtown Roanoke and the Roanoke/Blacksburg Regional Airport. This Roanoke, VA hotel will appeal to conferences, training sessions, reunions, and weddings due to its upscale venue.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.