Radisson Hotel Group Celebrates Opening of Radisson Blu Forest Manor Shanghai Hongqiao in Shanghai, China

USA, Minnetonka, Minnesota. June 27, 2019

Radisson Blu, the upper upscale hotel brand that delivers personalized service in stylish spaces, has continued to expand its portfolio in China with the opening of an urban resort in Shanghai.

Situated in the city's rapidly-expanding Hongqiao business district, Radisson Blu Forest Manor Shanghai Hongqiao is built from a blueprint based on the concept of Royal Spanish courtGuests are welcomed into a marble lobby illuminated by chandeliers, and the 439 rooms and suites are similarly striking, with refined furnishings and amenities. Also, they will be able to enjoy picturesque views of the resort's pools and city landscape from a private balcony.

Guests seeking a more exclusive stay can select the Executive rooms and suites, which offer access to the Executive Lounge that provides a full range of bespoke services, including private check-in/out, intimate meeting rooms, a business center and all-day refreshments.

Radisson Blu Forest Manor Shanghai is set to become a destination of choice for event planners. With a collection of versatile meeting spaces, including a 1000 square-meter Grand Ballroom and seven separate function spaces, this is an exceptional venue for business events and weddings. Alfresco functions can also be arranged at the pool terrace or palm garden.

The Recreation Center features a fully-equipped fitness center, a spa and a 25-meter indoor swimming pool, while a kid's club and children's pool are available for younger guests. International cuisine can be savored at The Open Kitchen all-day dining restaurant and Liqing Chinese Restaurant, while The Lobby Lounge is a great place to relax with friends, family and colleagues.

"Shanghai is a global hub of business, commerce and tourism. The city attracted an impressive 8.7 million international visitors in 2018, along with many millions more domestic travelers who flocked to this thriving Chinese megacity for business and leisure," commented Gary Ye, Vice President, Operations, China, Radisson Hotel Group. "We are delighted to launch yet another Radisson Blu hotel in Shanghai. With world-class accommodation, facilities and event space, all contained in an exquisite urban resort environment, we are confident that Radisson Blu Forest Manor Shanghai will become a new landmark in the vibrant Hongqiao district."

Radisson Blu Forest Manor Shanghai is just 1km from the National Exhibition and Convention Center and 3km from Hongqiao International Airport, which handles more than 40 million passengers a year, and Shanghai Hongqiao Railway Station, the main terminal for a series of high-speed rail lines.

The launch of this outstanding new hotel forms part of Radisson Hotel Group's strategy of introducing its Radisson Blu brand into major business and leisure markets across Asia Pacific.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.