Owned by Key International and Managed by LBA Hospitality, Hampton Inn New Smyrna Beach Completes Major Renovation

USA, New Smyrna Beach, Florida. June 27, 2019

The Hampton Inn New Smyrna Beach (214 Flagler Avenue) has recently completed an extensive renovation of all 112 guest rooms, 1,800 square feet of meeting space, and public spaces. The comprehensive enhancements provide leisure, business and group travelers an inviting and updated feel in the picturesque coastal city of New Smyrna Beach. The property held a post renovation celebration on Wednesday, May 15th to celebrate their refreshed and updated look.

"We're very excited to welcome guests to this newly renovated property," said Farrah Adams, Chief Operating Officer of LBA Hospitality. "The upgrades to this location ensure our guests can expect unmatched comfort and service, whether they're traveling for leisure or business."

The interior design upgrades include a modern color scheme, fresh wall coverings, draping, carpeting and soft furnishing throughout. For added convenience, the Hampton Treats Shoppe, a food and beverage shop offering snacks, toiletries and local merchandise, now features a walk-up design for guests to purchase travel necessities 24-hours a day.

In addition to unveiling the comprehensive property update, LBA Hospitality also introduced Elizabeth Gifford as the hotel's new Director of Sales. In this role, Gifford is responsible for overseeing and managing the meetings market and group travel to the Hampton Inn New Smyrna Beach.

With more than two decades of experience in the sales and marketing industries, Gifford has spent the last 11 years in the hospitality arena, providing sales and marketing expertise for a variety of destination marketing organizations, including the Southeast Volusia Advertising Authority dba New Smyrna Beach Area Visitors Bureau. Most recently, Gifford was the Account Director at Paradise Advertising & Marketing Inc. where she provided leadership and management expertise on destination advertising/marketing campaigns. Prior to that, Gifford held the Marketing & Project Manager position with New Smyrna Beach Area Visitors Bureau.

"Elizabeth's destination experience and local business contacts, as well as extensive background in tourism sales and marketing make her an ideal selection for this position," said hotel General Manager Allie O'Neil.

Owned by Key International, prominent Miami-based real estate investment and development firm, and managed by LBA Hospitality, Hampton Inn New Smyrna Beach is located on historic Flagler Avenue within walking distance of white sandy beaches and the city's thriving business district, which includes several boutiques, galleries, sidewalk cafes, marinas and more. It is also in proximity to the Marine Discovery Center, New Smyrna Museum of History, Turtle Mound National Historic Site, Hidden Lakes, Venetian Bay Golf Courses and Daytona International Speedway.

The hotel offers a range of amenities, including Hampton's free hot breakfast, fitness center, sparkling outdoor pool, business center and complimentary Wi-Fi.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.