O’Reilly Hospitality Management Opens Cambria Hotel Omaha Downtown

USA, Rockville, Maryland. June 27, 2019

Choice Hotels International, Inc.'s (NYSE: CHH) upscale Cambria Hotels brand marked its arrival in Nebraska with the grand opening of the Cambria Hotel Omaha Downtown. The 128-room hotel is the newest addition to Omaha's growing NoDo district and will entice modern travelers visiting the area with captivating design, local flavors, contemporary amenities, and convenient access to popular Omaha destinations.

Following a ribbon cutting ceremony, guests celebrated with area-inspired fare and drinks from Brickway Brewery & Distillery, Empyrean Brewing Company, Nebraska Brewing Company, and Zipline Brewing Company - all local breweries that will be featured on the hotel's permanent bar menu. Property tours further highlighted the hotel's community influences, including custom-designed woodwork in the bar and lobby areas created from reclaimed timber from the historic Omaha Belt Line railroad. Event attendees also had the opportunity to participate in a silent auction hosted by the hotel to benefit the Boys & Girls Clubs of the Midlands, which currently serves over 7,000 youth in the greater Omaha region.

Speakers at the event included Executive Director and President of the Omaha Convention Bureau Keith Backsen, Senior Vice President of Upscale Brands for Choice Hotels Janis Cannon, and Tim O'Reilly, co-owner of the hotel and CEO and managing partner of O'Reilly Hospitality, who expressed their excitement about the Cambria brand's arrival in the city.

"Authenticity and personalization are hallmarks of the brand, and the Cambria Hotel Omaha Downtown manifests both by pairing the vibrance of the area's arts and culture district with warm, Midwestern hospitality," said Cannon. "We're privileged to have teamed with O'Reilly Hospitality to bring another tremendous Cambria property to market—our fourth together, with even more on the horizon."

The property was designed as a LEED Silver Certified hotel and incorporates a number of eco-friendly features throughout the building, including a solar array on the roof, a salt water pool that reduces chemical usage, Tesla and electric vehicle charging stations, and locally-sourced, recycled building materials.

Centrally located at 740 North 14th St., the Cambria Hotel Omaha Downtown is minutes from several corporate offices, including Berkshire Hathaway, Gallup, Union Pacific Railroad, and Fortune-500 contractor Kiewit Corporation. The hotel is also near many leisure attractions such as the Henry Doorly Zoo and Aquarium, the historic Old Market neighborhood—which features one-of-a-kind boutiques, pubs, restaurants, and entertainment—and the TD Ameritrade Park.

"We've worked with Choice Hotels and the Cambria brand for many years, so we knew its unique approach to upscale - for both guests and developers - would resonate strongly in Omaha. Choice has been an incredible resource in helping us bring this project to fruition and we look forward to expanding our Cambria portfolio in the coming years," said O'Reilly.

The hotel was developed through a business partnership between O'Reilly Hospitality Management and Robert Low of Prime Trucking Company. O'Reilly Hospitality Management has previously developed Cambria Hotels in North Scottsdale Desert Ridge, Ariz.; as well as Plano and McAllen, Texas; with additional Cambria Hotels arriving soon in Louisville, Ky.; and Sarasota, Fla.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.