Braemar Hotels & Resorts Plans January 2020 Opening of The Clancy – A New Autograph Collection Property In Downtown San Francisco

USA, San Francisco, California. August 07, 2019

Braemar Hotels & Resorts Inc. (NYSE: BHR) ("Braemar" or the "Company") today announced the planned opening of The Clancy in January 2020. Located in San Francisco's vibrant South of Market (SoMa) district, the former Courtyard San Francisco Downtown is undergoing a rebranding and renovation of approximately $30 million to create The Clancy. The hotel now joins Marriott International's Autograph Collection® Hotels, a diverse portfolio of approximately 180 independent hotels around the world that reflect unique vision, design and environments.

The Clancy is ideally situated at 299 Second Street, in the heart of SoMa, which has established itself as a place where international visitors, regional day-trippers and locals enjoy music, art, multimedia and a technology-driven culture. The hotel is within walking distance of a diverse mix of restaurants, shops and attractions including the Moscone Center, Oracle Park, Union Square, Yerba Buena Gardens and the Metreon Complex.

The redesign of the hotel provides guests with an atmosphere focused on art and innovation. The inspiration is reflected throughout The Clancy, including its 410 guest rooms, spacious public spaces and entranceways as well as a two-sided Lobby bar, with the lobby-facing side featuring craft cocktails and a lounge atmosphere, and the restaurant-facing side a more casual beer-centric vibe. The Clancy will bring the community closer through its Locally Crafted series of events, making the property a perfect base for exploring and experiencing SoMa.

With almost 10,000 square feet of modern meeting space situated in 16 meeting rooms — ranging from intimate boardrooms to spacious conference halls — the hotel will provide guests with an assortment of flexible venue spaces, state-of-the-art tech and expert meeting planning services. Additionally, with the introduction of the spacious and stylish Rincon Hill meeting venue, featuring capacity for 200 guests, The Clancy is well positioned to become a signature wedding and premier event destination in downtown San Francisco.

Operating as the Courtyard San Francisco Downtown, the hotel achieved an Occupancy, ADR and RevPAR of 88.5%, $298, and $264, respectively, for the twelve months ended March 31, 2019.

"With its prime location, offering easy access to a wealth of notable attractions and global businesses, the conversion of the hotel to an Autograph Collection property fills a desirable niche in the attractive downtown San Francisco market," said Richard J. Stockton, Braemar's President and Chief Executive Officer. "We look forward to realizing enhanced financial performance from this property as a result of our significant investment."

"We're designing The Clancy as an experience that appeals to both the left and the right brain, as is only fitting for the SoMa neighborhood, where being artful and innovative is the norm," said Amy Arbuckle, the hotel's general manager. "At The Clancy, modern comforts will spark creativity, providing an atmosphere that simultaneously inspires and soothes the active mind."

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Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.