AJ Capital Partners Plans Fall 2020 Opening of Graduate Hotel in Tuscon, Arizona

USA, Tucson, Arizona. August 19, 2019

Adventurous Journeys (AJ) Capital Partners announced today its plan to open Graduate Tucson, part of the Graduate Hotels® collection, in Tucson, Arizona. The 14-story, 164-room ground-up hotel development will be located on 2nd Street, just off Park Avenue and University Boulevard. The hotel will be part of a mixed-use development that includes retail, residential apartments and a public plaza slated to open in fall 2020.

Prominently located just steps from the University of Arizona, Graduate Tucson will be in the heart of Main Gate Square and the campus restaurants, shops and office space making it the perfect offering for guests, alumni, local businesses and students alike. The hotel will also be in close proximity to downtown Tucson and the Banner University Medical Center.

Created for travelers who seek memory-making journeys, Graduate Hotels is a thoughtfully crafted collection of hotels that reside in the most dynamic university-anchored cities across the country. Each property celebrates and commemorates the optimistic energy of its community, while offering an extended retreat to places that often play host to the best days of our lives. There are currently 15 open and operating hotels across the U.S. and an additional 16 hotels under development slated to open by the end of 2020.

"We are thrilled to bring Graduate Hotels to the dynamic and culturally rich city of Tucson and to celebrate yet another leading institution in the Pac 12 Conference. We look forward to serving the Wildcat faithful, the entire Tucson community and visitors to the region for generations to come," said Tim Ryan, Senior Vice President of Acquisitions.

Construction is underway for Graduate Tucson. The expansive lobby will be designed for guests and locals to socialize, relax and enjoy offerings from the customized coffee and bar, Poindexter Coffee. The hotel will offer 4,840 square feet of meeting and event space and a rooftop pool and bar with sweeping mountain views.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.