PM Hotel Group Opens Philadelphia Marriott Old City Following Renovation and Rebranding of Former Sheraton Philadelphia Society Hill

USA, Philadelphia, Pennsylvania. August 20, 2019

The Philadelphia Marriott Old City today announced it now is open and welcoming guests as the city's newest hotel in a flag-raising ceremony celebrating its conversion from the former Sheraton Philadelphia Society Hill. Operated by PM Hotel Group, one of the nation's leading hotel management companies, the hotel has completed phase one of a multi-million dollar, total renovation, including the city's introduction to the new elevated concierge lounge experience, M Club.

"This hotel has been an important member of the community for more than three decades," said Jeremy Costa, hotel general manager. "Evolving the hotel's design and service that embraces innovation, an element central to Marriott Hotels brand, will greatly enhance the premium experience for our guests in Philadelphia's historic district."

The redesign will take place throughout the entire hotel. Phase one has just completed and includes a total reconfiguration of the lobby to upgrade the guest arrival experience and to create a new, all-day dining experience and stylish bar area, Society Commons. The area features local spirits and brews, as well as a coffee and juice bar. The revitalized lobby area also will include the introduction of the new M Club. In addition, guest rooms have been completely refurbished to further meet guest preferences, featuring upgraded, modern bathrooms.

The final phase of the transformation will cover meeting space. Complementing the market dynamic, the hotel's design is well-suited to meet the needs of group and catering guests. The hotel's grand ballroom and meeting space are located conveniently on one floor, surrounded by multiple breakout rooms and three outdoor patios offering a user-friendly and unique experience. The hotel's outstanding reputation for excellent F&B, customer service and community involvement in the market for 33 years has earned it Top 10 Meeting Planner Satisfaction ratings for North America.

The hotel also is expanding its existing fitness center to 4,000 square feet, offering 24/7 access to guests and creating the premier hotel fitness center experience in Philadelphia.

The Marriott Hotels Greatroom

Guests now arrive into a sleek, modern, redesigned lobby with an impressive four-story atrium and generous communal seating. The space provides a welcoming atmosphere for the guest arrival experience from the moment one enters. Guests can transition seamlessly between social, business, creative and personal activities. Guests can enjoy a handcrafted cocktail and an array of delicious American favorites at Society Commons, the hotel's on-site restaurant, bar and lounge. Guests also may opt for a cup of freshly brewed coffee at the Coffee Bar.

Experience M Club

Located in the lobby adjacent to the restaurant, the M Club introduces a whole new level of service to the concierge lounge experience. The first of its kind in Philadelphia, M Club provides a private, exclusive space and premier VIP services. Amenities include upscale food, tech-enabled connectivity and comfortable space to work, relax and savor 24/7.

Located at One Dock Street between 2nd and Walnut Streets, the four-story hotel is situated in the heart of America's most historic neighborhood. The hotel is within walking distance of such landmarks as the Liberty Bell, Benjamin Franklin Court and Betsy Ross House and is a short distance from the city's Pennsylvania Convention Center. Guest rooms provide workstations with high-speed internet access, as well as luxurious linens and modern amenities. Guests are invited to dine at Society Commons, serving American fare for breakfast, lunch and dinner.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.