Owned and Managed by RudraH Hospitality, Home2 Suites by Hilton Smithfield Providence Opens in Rhode Island

USA, McLean, Virginia. August 21, 2019

Home2 Suites by Hilton, part of Hilton's (NYSE: HLT) All Suites portfolio, announced today its newest property, Home2 Suites by Hilton Smithfield Providence. Designed for travelers who want to maintain their normal routine, the hotel features 100 suites and a range of value, tech-focused and eco-conscious amenities. Home2 Suites by Hilton Smithfield Providence complements the need for hotels in the area due to Providence seeing a record-setting occupancy in the past year-and-a-half, reaching as high as 80% in the summer months*.

"As Home2 Suites by Hilton continues its strong national and international expansion, we are thrilled to open our first-ever hotel in the state of Rhode Island," said Adrian Kurre, global head, Home2 Suites by Hilton. "Our value-added amenities and flexible extended-stay accommodations offer both business and leisure travelers a highly customizable home away from home when visiting Providence."

Owned and managed by RudraH Hospitality LLC, Home2 Suites by Hilton Smithfield Providence offers all-suite accommodations with fully accessorized kitchens and modular furniture, providing guests the flexibility to customize their suite to their style and preference. The hotel also features complimentary Internet, inviting communal spaces, and trademark Home2 Suites amenities such as Spin2 Cycle, a combined laundry and fitness area, Home2 MKT for grab-and-go items, and the Inspired Table, a complimentary daily breakfast that includes more than 400 potential combinations. Guests can also enjoy an indoor saline pool. Home2 Suites by Hilton Smithfield Providence is pet friendly.

Located at 944 Douglas Pike, just off I-295, Home2 Suites by Hilton Smithfield Providence offers guests convenient access to shopping, entertainment and dining experiences in Providence, such as Twin Rivers Casino, Roger Williams Zoo and downtown Providence. A complimentary shuttle service to the airport and select local attractions is also available.

Home2 Suites by Hilton Smithfield Providence is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.