HIP Signs With Room Mate Hotels to Open Pax Barracuda in Palma de Mallorca Following EUR23 Million Renovation

Spain, Madrid. August 29, 2019

Hotel Investment Partners (HIP), the largest owner of hotel resorts in Spain, has signed an agreement with Room Mate Hotels, the chain owned by Kike Sarasola, to manage the new Pax Barracuda hotel in Palma de Mallorca. The agreement involves two hotels (Calviá Dreams and Barracuda), which HIP will convert into one by investing EUR23 million in a full-scale refurbishment and repositioning project. The opening of this new hotel will mark the renowned Spanish chain, Room Mate Hotels' debut in the world of hotel resort management.

HIP's strategy for assets such as these - large-scale properties with prized locations - is to create value via an investment and management plan designed to reposition the hotel on the market. "After investing EUR23 million in completely transforming the hotels, it was paramount to select the right management firm to operate them. We are in no doubt that Room Mate Hotels will bring the hotel management expertise needed to fully complete the repositioning process", said Alejandro Hernández Puértolas, Founder and CEO of HIP.

Kike Sarasola, CEO and Founder of the Room Mate Group, said that "entering the resort sector with HIP in a place like Mallorca is a surefire recipe for success for our first beach hotel. With this investment we are making a bold commitment to the Magaluf area, as so many other great chains have done, including the Escarrer de Meliá family. Our guests wanted Room Mate to open a beach hotel, so we're going to take them by surprise once again."

The brand new Pax Barracuda will open in April 2020 following 18 months of renovation works. It will boast a new and updated look and feel, and offer a range of guest experiences that will make it one of the most unique and appealing hotels in the area. The new hotel will have a 4-star rating (the former Calviá Dreams had three stars and the Barracuda four) and 391 rooms. This is slightly fewer than before given the number of junior suites and suites has been considerably increased - a new premium 22-room building will be added, while the main building will also offer an additional 18 premium rooms. The new Room Mate Hotels beach complex - with a built area of 39,481 sqm and situated on a plot comprising over 19,665 sqm - is set to create more than 240 direct jobs.

The rooms and communal areas have been designed by the highly-esteemed Barcelona interior designer Jaime Beriestain. The new design will also feature complementary services including beauty treatments, a gym, children's club and activities in the swimming pool areas. To further enhance the experience, guests will be able to choose from a range of new dining options, from an all-you-can-eat buffet to à la carte restaurants, and will also be able to enjoy show-cooking that will be held in open spaces and feature a wide variety of culinary options.

This is a unique project designed to completely transform both the hotel's concept and range of services, and target guests with a medium-high purchasing power, including families. It also aims to upgrade the service to bring it into line with the Room Mate's exacting standards and create additional value as part of the hotel's repositioning process - a process that also affects the marketing strategy, which aims to reduce the number of guests who come via tour operators.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.