Mindi Marshall Named Dual General Manager of Aloft and Element Austin Downtown

USA, Austin, Texas. September 03, 2019

White Lodging is pleased to announce Mindi Marshall as the dual general manager of the Aloft and Element Austin Downtown. In her new role, Marshall will oversee all operations at the dual-branded property, which is located in the heart of downtown Austin and opened in the summer of 2017.

Marshall was promoted from her role as assistant general manager of the same hotels, a position she has held since joining White Lodging in August 2018. During her time, she focused on building upon the legacy of service excellence and experience at the property. Mindi replaces David Meisner in this role. Meisner was recently named general manager of the new Marriott Austin Downtown, another White Lodging property with 613 rooms and on track to open in summer 2020.

Before joining White Lodging, Mindi was with Winegardner & Hammons and served in multiple positions, including opening general manager for Hyatt Place Round Rock, and assistant general manager at Cincinnati Marriott Northeast and Austin Marriott North. Also, during her time at Winegardner & Hammons, Mindi served as a task force general manager at multiple properties across the country.

"I am honored to have this opportunity to lead these great hotels," said Mindi. "I look forward to continuing to work with this amazing team who inspire me with their passion and dedication."

The Aloft Austin Downtown and Element Austin Downtown are proximate to the Austin Convention Center, the University of Texas at Austin campus and the Texas State Capitol Building. The hotels share amenities including Caroline Restaurant and the locally loved open-air urban backyard bar, Upstairs at Caroline. The property also features an oversized 24-hour fitness center and 1,380 sq. ft. of flexible meeting space.

Aloft Austin Downtown has loft-like rooms with high ceilings, oversized windows, platform beds and large walk-in showers. A grab-n-go kiosk offers an array of sweet, savory and healthy food, snacks and drinks available 24 hours a day.

Element Austin Downtown has light-filled studios as well as one-bedroom suites with modular furniture, flat-screen televisions, large desks with open shelving and custom-designed closets. Bathrooms are spa-inspired with a rain shower and dual-flush toilet. Rooms are outfitted with fully equipped kitchens and the signature Heavenly Bed. Amenities include the Element brand's Bikes to Borrow program, breakfast and evening reception, as well as salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.



Tags: Austin, Hotels, New GM, GM Announcement, Hospitality, Appointments, Promotions

About Element Hotels

About White Lodging

About Aloft Hotels

Media Contact:

Lena Young
Account Executive
Turner Public Relations
T: 303-333-1402
E: lena.young@turnerpr.com
W: http://www.turnerpr.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.