Hilton Columbus Downtown Breaks Ground on 28-Story Tower Expansion

USA, Columbus, Ohio. September 02, 2019

Hilton Columbus Downtown, owned by the Franklin County Convention Facilities Authority and managed by Hilton Management Services, broke ground on a 28-story tower to create the first 1,000-room convention hotel in Columbus. Together with the existing Hilton, the hotel will offer 75,000 square feet of meeting space and will be the largest hotel in Ohio when it opens in 2022.

"The addition of the tower to the Hilton Columbus Downtown will allow Columbus to attract new meetings and events business," said Don Brown, executive director, Franklin County Convention Facilities Authority. "With the additional hotel inventory, we'll be able to host high-profile, national events that will continue to highlight Columbus as a top destination."

Designed by the architectural firm of Cooper Carry with interior design by Jeffrey Beers International, Hilton Columbus Downtown's tower will be 28 stories including 463 guest rooms and 47,000 square feet of meeting space. All meeting rooms will feature natural light, with flexible space with interactive kitchens to create inspiring meetings.

"Situated in the heart of the city and one of the final pieces of the world-class Greater Columbus Convention Center campus, the new Hilton Columbus Downtown is poised to be an icon for the city and a destination for the people of Columbus. Our challenge was to design a facility that would connect physically and aesthetically, with the campus and the community," said Rob Uhrin, Principal at Cooper Carry. "We are guided by the principle that the design of the building and the variety of experiences for the guest and the community should create authentic and thoughtful connections."

Hilton Columbus Downtown will continue to be a dining destination with the hotel introducing to its guests and the Columbus community four new food and beverage outlets, including a new lobby bar and rooftop bar featuring an innovative mixology program. Easily accessible from North High Street, guests and locals will enjoy a new wood-burning, open-fire concept restaurant, as well as a new grab-and-go market connected to the Greater Columbus Convention Center. A new green roof will be home to the hotel's urban beehives and Chef Bill Glover's garden, to provide these natural ingredients throughout the chef's award-winning dishes.

"Through our expansion, we're thrilled that we'll be able to hire more team members who will experience a career in hospitality with a dynamic company like Hilton," said Christian Coffin, general manager, Hilton Columbus Downtown. "During our milestone 100th year, Hilton has been named No. 1 on the list of the 2019 Fortune Best Companies to Work For® in the U.S., and we're looking forward to sharing with more of Columbus why we're a top employer."

Throughout the addition of the tower, Hilton Columbus Downtown is open and operational. Located in the vibrant Short North Arts District within walking distance to more than 300 dining and entertainment venues, Hilton Columbus Downtown is conveniently connected to the Greater Columbus Convention Center via an enclosed skybridge. Guests at Hilton Columbus Downtown enjoy the hotel's $1 million art collection featuring more than 225 original works from over 100 area artists.

Hilton Columbus Downtown is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else, and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check in, choose their room and access their room using a Digital Key.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.