Wyndham Hotels & Resorts Enters Denmark in Collaboration With Danish Chain Comwell Hotels

Denmark, Copenhagan. September 23, 2019

Wyndham Hotels & Resorts - the world's largest hotel franchising company with approximately 9,200 hotels in more than 80 countries - and Comwell Hotels - an award-winning hotel chain in Denmark - today announced the signing of an exclusive agreement to open multiple hotels under the Dolce Hotels and Resorts by Wyndham brand in Denmark. The collaboration, which marks Wyndham's first entry in the country, will initially include two openings in Copenhagen and Aarhus.

One of Wyndham Hotels & Resorts' 20 iconic hotel brands, Dolce by Wyndham is designed to inspire and delight guests by turning experiences into extraordinary moments. Dolce by Wyndham hotels around the world offer state-of-the-art meeting spaces with advanced technology, curated cuisine and inspiring activities, all in breath-taking surroundings from France, to Greece, Spain, Portugal, Germany, Belgium, the U.S. and now in Denmark.

Comwell Copenhagen Portside, Dolce by Wyndham is expected to open in 2021. The new-built hotel will be located in Trælastholmen, in the vibrant district of Nordhavn. Situated right next to the harbour with easy access to many recreational areas, the hotel will feature captivating architecture inspired by Copenhagen's historical warehouses. It will boast 484 rooms, 17 conference rooms and modern facilities including a restaurant, bar and two green atriums. The hotel will be the first and largest in Comwell's collection in Copenhagen.

Comwell Aarhus, Dolce by Wyndham is centrally located in Aarhus, Denmark's second-largest city, close to the harbour, surrounded by cosy cafes and restaurants. The hotel is currently open and will be re-flagged. It offers 240 rooms, a versatile conference space, a restaurant and a bar. The hotel offers guests wonderful views of Aarhus, and features stylish and urban décor, furnished by the Danish design company HAY.

Peter Schelde, Group CEO of Comwell Hotels, said: "We are delighted to have found in Wyndham Hotels & Resorts a like-minded partner which shares our values and aspiration, and are looking forward to opening our first and largest new built hotel in Copenhagen together. The demand for quality accommodation and conference and meeting space is continuing to grow in Denmark, and working with one of the largest hotel companies in the world will enable us to further cement our position in the market and attract more international guests."

Dimitris Manikis, President and Managing Director, Wyndham Hotels & Resorts EMEA, added: "With charming architecture and design, an imaginative culinary scene and a welcoming population, it is no surprise that Denmark is increasingly attracting more international visitors. The country has positioned itself as a growing hub for conferences and business events and we are thrilled to enter this attractive market with Comwell Hotels. Their solid expertise in the meetings, incentives, conferencing, exhibitions segment, and reputation for managing hotels to an exceptional standard makes them a strong match for our Dolce by Wyndham brand and a perfect partner to launch the brand in Scandinavia."

Dolce by Wyndham hotels in Denmark and around the world participate in Wyndham Rewards, Wyndham Hotels & Resorts' award-winning loyalty programme, offering over 77 million enrolled members the opportunity to redeem points at thousands of hotels, club resorts and vacation rental properties globally.

The collaboration with Wyndham Hotels & Resorts will have no impact on Comwell Hotels' ownership.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.