Sentry Insurance to Build On-Course, Boutique Hotel at SentryWorld in Stevens Point, Wisconsin

USA, Stevens Point, Wisconsin. September 24, 2019

In the wake of hosting a successful USGA championship, Sentry today announced plans to build a boutique hotel at SentryWorld, its premier destination golf course located across the street from the mutual insurer's Stevens Point headquarters. The charming, upscale hotel will serve the company's business clientele, golfers and visitors to the community. It's scheduled to open in the spring of 2021.

The hotel will be built just off the championship golf course's 18th fairway, providing beautiful views of the course and its peaceful parkland setting. The hotel will feature spacious suites and intimate gathering spaces, ideal for weddings and corporate retreats. Guests can expect an authentic, Wisconsin-style hospitality experience that Sentry will oversee from start to finish.

"Sentry thrives on building relationships and delivering exceptional customer service," said Pete McPartland, Sentry chairman of the board, president and CEO. "Owning and operating a boutique hotel on our campus will allow us to provide our business insurance customers, agents and brokers a truly distinctive experience. And, it will offer visitors to SentryWorld, and our community, extraordinary comfort and amenities during their stay."

Positioned near the entrance to Stevens Point in the heart of Wisconsin, the hotel will offer unrivaled accommodations and event spaces.

"The Stevens Point area has a wide variety of accommodations for visitors. Adding a luxury hotel to the mix will serve those seeking that one-of-a-kind experience," said Sara Brish, executive director of the Stevens Point Area Convention & Visitors Bureau. "Being located at SentryWorld, with its beautiful, high-quality event spaces, will help attract more weddings, corporate retreats and tradeshows to our community."

The SentryWorld complex, located within steps of the planned hotel, offers unique event spaces, including an Atrium, Grand Hall and Fieldhouse, to host bigger weddings and conferences. SentryWorld also provides professional event-planning and catering services, plus a restaurant and bar, Bridal Salon and Pergola for outdoor weddings.

Swaback Architects, which designed the reimagined SentryWorld complex in 2013, will design the hotel.

"Our vision with the hotel is to follow the contemporary lines of SentryWorld with a blend of stone, heavy timbers and plenty of grandeur that will make the property enjoyable year-round," said John Sather, Swaback managing partner. "The room views will be absolutely stunning. And the hotel will have an active vibe, as we look to connect the indoors to the outdoors and make good use of the adjacent 27-mile recreational trail."

"Instead of a typical lobby, picture a gathering room that will welcome guests home—that's what we're envisioning with this new hotel," added Sather. "By adding lodging to all the other activities, including dining and golf, SentryWorld really becomes an event and recreation destination like no other in central Wisconsin."

J.H. Findorff & Son, which built the new Sentry office last year in Stevens Point, will oversee construction. Sentry will break ground on the project by the spring of 2020.

SentryWorld has a long-established reputation for being one of the country's top public golf courses—the hotel will help enhance that reputation and attract even more golfers.

"During the recent U.S. Girls' Junior Championship, SentryWorld proved it's worthy of hosting additional high-profile events," said Mike James, SentryWorld general manager. "Offing an on-course, luxury hotel will help drive that endeavor. And, it will further elevate SentryWorld's status as being a top destination for golf vacations and weddings."

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.