Valor Hospitality Partners Opens Hotel Indigo Williamsburg Brooklyn

USA, New York City, New York. September 26, 2019

Hotel Indigo® Williamsburg Brooklyn, an upscale 187-room Valor Hospitality Partners and InterContinental Hotels Group (IHG) hotel, announced today it is officially open for business. The boutique hotel, located in the heart of Williamsburg Brooklyn, features ultra-contemporary architecture, sleek interior design, a stunning dual-level restaurant, open-air sundeck with a pool and the largest flexible event space in the neighborhood with nearly 20,000 square feet. The hotel caters to both leisure and business travelers, and is now available for booking on the IHG website.

Designed by Kutnicki Bernstein Architects and Cl-oth Interiors, Hotel Indigo® Williamsburg Brooklyn draws upon the area's rich history and culture to fashion a welcoming space like nothing else in Williamsburg. Guest rooms incorporate elevated finishes, hardwood floors and spa-inspired bathrooms, with some rooms offering large balconies, with views of the neighborhood and the historic Manhattan skyline, just across the East River. The hotel offers 25 suites, including bi-level Loft Suites and a 1,100-square-foot Williamsburg Grand Suite.

The hotel's modern design is enhanced with a stunning pool, complete with an open-air sun deck, and a fully stocked poolside bar and grill. Hotel Indigo® Williamsburg Brooklyn will also feature a dual-level restaurant called Kitsch, opening this fall, with indoor and outdoor seating as well as a playful menu, led by Executive Chef Chai Trivedi. The hotel's flexible event space will include a 6,630-square-foot Williamsburg ballroom, a 2,800-square-foot pre-function space and a 480-square-foot Union Mezzanine. Other amenities include a large outdoor courtyard, fully equipped fitness center and on-site parking.

"We are thrilled to officially open our doors and offer guests a great new hotel experience as well as an unbeatable events space," said Tracey Rucks, General Manager of Hotel Indigo® Williamsburg Brooklyn. "It's fantastic to see the design come to life and capture the vibrant energy and rich character of our great neighborhood. We are looking forward to welcoming guests from around the world and serving as a popular venue for locals.

Hotel Indigo® Williamsburg Brooklyn is located at 500 Metropolitan Avenue, Brooklyn, New York 11211, steps away from the neighborhood's best nightlife, chic boutiques, award-winning restaurants, and a buzzing art scene.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.