TWC Management Breaks Ground on V?b Hotel in Denver, Colorado

USA, Denver, Colorado. October 02, 2019

Best Western® Hotels & Resorts (BWHR) celebrated the upcoming arrival of its urban, upscale boutique brand, Vīb, with a groundbreaking ceremony in Denver yesterday. Vīb currently boasts 16 properties in the North America pipeline, and Vīb Denver will be joining locations in Springfield, Missouri; Bangkok, Thailand and Antalya, Turkey.

Located at 3560 Brighton Boulevard, the 140-room Vīb Denver will be an optimal spot for travelers looking to explore the newly industrialized area. Nicknamed "RiNo," the trendy River North Art District has seen tremendous growth in recent years as technology and start-up companies continually move into the area. The district is known for its colorful "crush wall" murals and converted industrial warehouses, emerging as a popular tourist destination filled with new restaurants, art galleries and hip concert venues including Mission Ballroom.

"We're excited to bring our distinctive Vīb brand to Denver and join the thriving River North Art District community, where creativity and ingenuity are celebrated around every corner," said Ron Pohl, Senior Vice President and Chief Operations Officer for BWHR. "We are confident that Vīb will be a great fit in this incredible area."

Every Vīb® hotel is a tribute to customization. It's where travelers can be themselves at work or at play, and an individualistic mindset is given center stage. Every hotel highlights local sites and local flare through media walls that electrify artistic expression. Each hotel boasts open spaces with versatile furniture that creates flexibility for diverse business and social events.

"We are thrilled to begin construction on our Vīb hotel. This brand will fit perfectly with the pulse of the neighborhood and really shares RiNo's edgy energy," said Jennifer Gipfert, Owner of TWC Management, LLC. "We look forward to providing unparalleled service, social engagement, and technology integration as we welcome guests to our new hotel."

Anticipated to open in December 2020, the RiNo Vīb will offer additional amenities such as 2,000 square feet of conference space, a state-of-the-art fitness center with interactive workouts, and partially enclosed rooftop bar offering breathtaking views of the Rocky Mountains and Denver's city skyline. Local, thoughtfully-sourced fresh food and beverage options will make this hotel a social destination for guests and locals alike.

"Designed with a focus on tech-centric social spaces, Vīb signals that BWHR is a future-minded brand that understands the evolving needs of the modern traveler," said Brad LeBlanc, Senior Vice President and Chief Development Officer for BWHR. "Vīb Denver will enrich the community with a modern escape from the hustle of today's traveler's uncommon lifestyle."

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.