Knowland Launches Regional Trends Snapshot
Begins to Set Group Standard
Knowland, a hospitality industry leader in meetings market data and analytics for hotels, convention and visitor bureaus (CVBs), convention centers and other meeting venues, today announced the launch of the Interactive Snapshot of Regional Trends to engage hoteliers in strategic, data-driven decision-making.
When it comes to making decisions about building or investing in hotel properties, owners and management companies rely on Knowland for group meetings intelligence on the landscape of their region and market. To provide a snapshot of Knowland's robust dataset, visitors to the Knowland website can interactively generate a data sample for different regions and gain a quick understanding of trends.
"Knowland has the largest proprietary database of intelligence on hotels and events which the hospitality industry can leverage for doing business directly with each other. Natural users of our data are property asset managers, management companies and owners, but we are finding more and more applications for our data including that of event planners. As the main source of meetings intelligence, we are starting to drive the industry standard for how to sell and evaluate group business," said Kristi White, VP Product Management.
With this Interactive Snapshot of Regional Trends, decision-makers have the ability to evaluate past performance for groups and meetings by group segments, event counts and chain scale. These trends can shed light on the ebb and flow of the groups and meetings space by region and inform future strategies. While this just scratches the surface on all the Knowland data available, it is an interactive way to showcase a sampling.