Nexgen Hotels & Genuine Hospitality, LLC Opens 120-Room Four Points by Sheraton – Omaha / Midtown, NE

USA, St. Louis, Missouri. November 05, 2019

Nexgen Hotels and Genuine Hospitality, LLC has opened a new 120-room Four Points by Sheraton - Omaha / Midtown, NE. St. Louis-based hotel operator, Genuine Hospitality, LLC will manage the asset.

Developed by Nexgen Hotels, the Four Points by Sheraton - Omaha / Midtown opened October 11, 2019 and is located at 330 North 30th Street, Omaha, NE 68131. Ideally located off I-480 at the Rt-75 intersection, just 1.5 miles west from downtown Omaha and 6-miles from the Omaha International Airport. Previously a Comfort Inn, Nexgen repositioned the hotel to a Four Points by Sheraton by closing the hotel and completely renovating the entire asset, totaling $2.5M. The new hotel boasts 120 guest rooms, including 10 suites, restaurant, bar, fitness center, 600 sq. ft. of meeting space and airport shuttle.

Robert Willard, COO, President & Co-founder, Genuine Hospitality, LLC states, "We are extremely excited to bring this beautiful asset into the Genuine Hospitality family. Led by General Manager, Ed Stevens, I am confident our Four Points by Sheraton - Omaha / Midtown, NE will be a top performer in the Marriot Four Points system." The Four Points by Sheraton - Omaha / Midtown will mark the sixth opened hotel in the growing Genuine Hospitality family.

Co-founder, Kurt Furlong, Chief Revenue Officer & Principal, states, "The Four Points by Sheraton Omaha / Midtown is a terrific asset, in a great location, backed by Marriott, one of the best brands in the industry." Furlong added "With our extensive, renovation and redevelopment of this asset, we now can offer a high value product to our business and transient guest.", the Four Points by Sheraton - Omaha / Midtown will make a great addition to our growing Genuine Hospitality family."

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Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.