Hilton Signs With Garfield to Bring Full-Service Doubletree by Hilton to Abilene Convention Center

USA, Abilene, Texas. December 26, 2019

It will be a homecoming of sorts when a full-service convention Hilton property returns to the heart of downtown Abilene in late 2021. From 1927-1945, Abilene's Hilton Hotel - only the second in the country to bear that iconic name — brought a new standard of luxury to west Texas. Fast forward 76 years, as Abilene eagerly prepares to welcome the new Doubletree by Hilton. The hotel is poised to become a popular home-base for visitors, just steps from the Convention Center as well as all of downtown's dining offerings and historic attractions.

In a special ceremony on Friday, October 18th, the City of Abilene and project developer Garfield Public/Private LLC signed a Downtown Hotel Master Development Agreement, paving the way for design work to begin. The process is expected to take six to nine months, with the hotel opening projected for late 2021. The full service convention hotel will be located on city property on the west side of the 500 block of Cypress Street. It will have 206 guest rooms, a full-service restaurant, bar and lounge, 200 free parking spaces, free WiFi, the famous DoubleTree chocolate chip cookies, and 38,700 square feet of public meeting space, complementing the 130,000 square feet already offered at the nearby Abilene Convention Center.

"The DoubleTree by Hilton brings full circle our vision to develop downtown Abilene as a meetings destination where modern convenience and friendly, small town charm converge in one concentrated area," said Nanci Liles, Executive Director of the Abilene Convention & Visitors Bureau. "And of course, it increases our appeal to individual leisure travelers and families looking for a fun getaway with lodging, food and fun all within walking distance."

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.