Waldorf Astoria Los Cabos Pedregal Appoints Tom Puntel as New Director of Sales & Marketing

Mexico, Cabo San Lucas, Mexico. February 17, 2020

A leader in the hospitality industry with a proven track record of leading sales, luxury marketing, and revenue management teams, Tom Puntel will lead the commercial strategy of the recently transitioned Waldorf Astoria Los Cabos Pedregal in his new role as director of sales & marketing.

"We are pleased to welcome Tom to the Waldorf Astoria Los Cabos Pedregal family," said General Manager Fernando Flores. "His extensive knowledge of the luxury hospitality market will help us reach new heights during this exciting time, following the celebration of our 10th anniversary last year and the completion of our transition into Mexico's first Waldorf Astoria resort."

Puntel brings over 25 years of experience in hospitality to his new role having held positions as regional director of revenue management and director of sales, marketing and events at Hyatt Hotels, and most recently as vice president of sales and marketing at East West Hospitality. As Director of Sales and Marketing at Waldorf Astoria Los Cabos Pedregal, Puntel will lead the team's efforts with a focus on luxury direct sales with individual travelers and groups while aligning marketing and PR efforts with the Waldorf Astoria brand team. Collaborating with various stakeholders and internal team members to achieve sales and marketing goals is a fulfilling endeavor for Puntel, who thrives on engagement and teamwork.

Waldorf Astoria Los Cabos Pedregal, previously known as The Resort at Pedregal, debuted in September 2019 as the brand's first resort to open in Mexico. Situated on Cabo San Lucas' most coveted parcel of land - an extraordinary, 24-acre site at the southernmost tip of Mexico's Baja California Peninsula - the exclusive haven, accessible by Mexico's only privately-owned Dos Mares tunnel, creates a strong sense of privacy and arrival, just minutes from bustling downtown Cabo San Lucas. This year, the elite resort has been named a Forbes Five-Star Hotel for fourth consecutive year and has received a Forbes Five Star Spa rating for its onsite spa, now named Waldorf Astoria Spa, for the third consecutive year. Featuring 115 guest rooms, the luxury resort is known for its curated Beyond the Beach curated excursions, expansive suites with ocean views and private plunge pools, elevated dining, holistic spa treatments and True Waldorf Astoria Service.


About J Public Relations

About Waldorf Astoria Los Cabos Pedregal

Media Contact:

Adriana Silva
Senior Marketing & Public Relations Manager
Waldorf Astoria Los Cabos Pedregal
T: 526-241-634300
E: Adriana.Silva@WaldorfAstoria.com
W: http://www.waldorfastorialoscabospedregal.com/

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.