The Indigo Road Hospitality Group Adds The Savvy to Management Portfolio

USA, Charleston, South Carolina. May 12, 2020

The Indigo Road Hospitality Group has added The Savvy in Savannah, GA to its growing portfolio of lifestyle hotels.

"The great advantage for hotels of this size is the ability to personalize the experience for guests and enables us to create a memorable visit," said Larry Spelts, partner and president of the Lodging & Lifestyle Adventures division of The Indigo Road. "The open-air courtyard is destined to become a highly coveted place for locals and visitors looking to enjoy refreshing beverages in a secluded urban oasis."

Designed by architecture firm LS3P, the 55-room full-service boutique hotel will have 47 studios and eight suites; a 2,000-square-foot courtyard; and an 800-square-foot meeting room. Adjacent to the hotel will be a seafood restaurant and raw bar. JE Dunn Construction is the general contractor and the project is being co-developed by Garage Cap Hospitality and JPW Development Partners.

"We went with The Indigo Road for this project based on the decades of operational experience between Steve and Larry," said Philip Woollcott, Managing Principal of JPW Development Partners. "We're thrilled to be The Indigo Road's first Savannah project and look forward to its successes."

One of the more unique features of The Savvy will be an open-air courtyard with elegant water features, a lush garden and an inviting seating area. Cocktails and small plates will be available in the afternoons. Enclosed by exposed red brick left over from one of the property's original structures, the courtyard will have a vintage camper trailer, which will house a distinct grab-and-go dining concept.

The Indigo Road Restaurant Group, which now owns and operates more than 24 concepts throughout the Southeast, will operate the seafood restaurant adjacent and locally accessible to the hotel. A fresh take on a classic fish house, the restaurant plans on sourcing fresh, local seafood — especially for its raw bar — and locally grown produce whenever possible for its dishes. Its sophisticated beverage program will offer refreshing cocktails, vibrant wines and a diverse collection of beers on tap. The restaurant will also offer brunch on the weekends and cater for private events.

"The moment I stepped into the building that would house the restaurant, I saw how illuminated and airy the space was thanks to the dramatic clerestory running the length of the roof peak," said Steve Palmer, founder and managing partner of The Indigo Road. "I knew it'd be the perfect spot for an old-school fish house and raw bar. Savannah is home to some of the region's best seafood."

Slated to open in 2021, The Savvy, which will be located on East Bay Street, will be within walkable distance to numerous attractions, brew pubs, retail stores, restaurants and artists' studios in the Savannah Historic District and along the city's River Street. It will also be in proximity to Interstate 16, The Savannah College of Art and Design (SCAD) and Savannah/Hilton Head International Airport (SAV).

"We are thrilled to be in a unique city like Savannah, which is quickly becoming a world-class city and destination," Spelts said. "With the Savvy, it's our intention to make a contribution to the quality of life for locals and the quality of experience for visitors looking for an authentic base from which to explore Savannah."

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.