Prism Hotels & Resorts Adds New Embassy Suites by Hilton Tucson East to Portfolio of Managed Properties

USA, Dallas, Texas. May 13, 2020

Dallas-based Prism Hotels & Resorts, an award-winning, full service hotel management, investment, and advisory services company, announced that it will add the newly converted and remodeled Embassy Suites by Hilton in Tucson East to its portfolio of managed properties. Prism President & CEO Steve Van made the announcement.

"Adding Embassy Suites by Hilton Tucson East to our portfolio is part of an ongoing growth story for Prism built on great relationships with entrepreneurial owners and notable properties in strategic locations across the country," said Van. "We have made extensive renovations to this hotel to make it a true hospitality destination. With the strength of the Hilton brand and our best in the business team, we know the experience at this hotel will memorable."

The property offers 200 traditional upscale two-room suites, a luxurious, warm lobby and bar area with unique water features, as well as a modern restaurant, 4 Elements Restaurant & Bar. The hotel features ample indoor and outdoor meeting space, with a 3,240 sq. ft. ballroom and seven separate breakout rooms. Additional amenities include a 24-hour convenience store, business center and fitness center and a heated outdoor pool. Each suite is equipped with complimentary Wi-Fi, a living area, coffeemaker, microwave, mini refrigerator and two HDTVs with movies for guests to stay entertained.

Located at 6555 E Speedway Blvd, Embassy Suites by Hilton Tucson East is within minutes of several attractions including the University of Arizona, the growing Tucson business community and popular tourist attractions like the Arizona-Sonoran Desert Museum, Sabino Canyon and Park Place Mall. Guests can browse vibrant visual displays at the Tucson Museum of Art or learn about the history of human flight at the Pima Air & Space Museum.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.