IHG Signs With Shanghai 21st Century Hotel Co. for First Regent Hotel Since Brand Acquisition

United Kingdom, Denham. May 19, 2020

IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, announced the signing of a management agreement with Shanghai 21st Century Hotel Co., Ltd. for its iconic property located in Lujiazui, Shanghai, China. From 16 May 2020, the hotel will be officially branded as Regent Shanghai Pudong and ready to welcome guests with a truly unique and luxury experience, which the legendary brand is famous for. All existing reservations will be automatically forwarded and honoured by Regent Shanghai Pudong. Guests will be able to experience the understated luxury and intuitive service brought by Regent seamlessly. Under the deal, IHG will also take over the management of its luxury apartments, which sit above the hotel in the same tower.

Expanding its luxury footprint, IHG announced the acquisition of a majority stake in Regent Hotels & Resorts in March 2018 and brought the much-loved brand into the top end of its portfolio. Since then IHG has worked quickly to combine its expertise in luxury with Regent's deep heritage and revered legacy, relaunching the brand by evolving it to appeal to the modern luxury traveller. Set amidst the magnificent skyline of the Lujiazui financial district, Regent Shanghai Pudong will be the first Regent hotel opened globally after the acquisition. Meanwhile, renovation is already underway to rebrand the iconic InterContinental Hong Kong into a Regent hotel in 2021, bringing the hotel back to its roots as it first opened its doors as a Regent in 1980. In addition, the brand is also expecting new openings in Phu Quoc, Vietnam later this year, Bali, Indonesia in 2021, Kuala Lumpur, Malaysia as well as Chengdu, China in 2023.

Justin Channe, Managing Director, Regent Hotels & Resorts, IHG remarked: "Welcoming Regent Shanghai Pudong to the Regent family represents a significant milestone for the brand not only in Greater China but also in the world. Since acquisition we have been committed to making the brand a real leader within luxury hospitality and taking it to the world's best destinations. We are excited to team up with Shanghai 21st Century Hotel Co., Ltd., our long-term strategic partner, to bring Regent to Shanghai in such a prime location. We look forward to working closely with the owner to proudly bring Regent hallmarks to life in the hotel."

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Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.