Sofitel Los Angeles at Beverly Hills Names Jason Ro and Cecile Sandral-Lasbordes as New Directors
Sofitel Los Angeles at Beverly Hills today announced Jason Ro as Associate Director of Sales and Cecile Sandral-Lasbordes as Director of Public Relations and Marketing, Guest Experience and Quality Leader. Both Ro and Sandral-Lasbordes have more than twenty years of professional experience in hospitality leadership, marketing and guest experience combined.
Ro and Sandral-Lasbordes come directly from the Sofitel Los Angeles at Beverly Hills team, both having worked at the luxury West Hollywood hotel since 2017 in sales and marketing roles, respectively. Previously, Ro managed the group sales team and served as interim Director of Sales and Marketing, spearheading strategies to increase group sales production. Ro's previous sales and marketing management roles were held at Le Meridien Delfina Santa Monica, and Four Points by Sheraton Los Angeles. Sandral-Lasbordes formerly implemented strategic marketing, communication, e-commerce and social media strategy as PR and Marketing Manager, executing Sofitel key rituals and standards stemming from French heritage and culture. Prior to her time at Sofitel LA, Sandral-Lasbordes developed guest experience and marketing initiatives at Sofitel Brussels Le Louise and ACCOR Odyssey Paris.
As Associate Director of Sales, Ro will be responsible for sales team leadership, driving revenue, contribute in product and vendor selection, as well as general management responsibilities. Sandral-Lasbordes will be the official spokesperson of Sofitel Los Angeles at Beverly Hills, and work closely with the PR agency to translate the hotel's business objectives into marketing and communication strategies that drive revenue.