New Hotel Brand Launching Nationwide

Urban Park Hotel Collection— for Those Who Don't Fit the Franchise Mold

USA, Toms River, New Jersey. July 30, 2020

With the rolling out of the Urban Park Hotel Collection, the managing partners have expressed high hopes for the new membership-affiliated hotel entity. In fact, it could be said the most appropriate word to describe the nature of the new operation might be "affordability", as it competes with other hotel franchises throughout the country with much higher fee structures and PIP requirements.

Urban Park is emerging during a crucial moment in time. The hospitality industry must revamp their way of doing business to stay profitable amid what is an uncertain year and moving forward. That means cutting cost but not cutting quality.

Recognizing that the organization offers a viable and realistic alternative to franchising, Urban Park Hotels has been set up as a membership brand, offering hotel owners many of the benefits and services offered by franchise relationships "without the long-term commitment or expense".

A lot of hotel owners are re-flagging their properties and looking for an alternative due to the unsettling "one-way nature" of the hotel franchise relationship. "Additionally, they also offer simplified standards as well as a lower range of fees. According, the new flag is a conversion-friendly product for the smaller hotel owner (30-80) rooms, on average]; primarily limited-service properties that have been overlooked for one reason or another by the major franchise companies. As such, the focus will be on independent properties across the country located in markets where they are surrounded by franchised properties and area-of-protection (AOP) issues have left them as independents.

The Company is not only looking at independent hotel owners that need help, but also franchised hotel owners looking for a more affordable brand with less hoops to jump through. Those owners who are good operators but cannot afford the initial fees or renovation cost associated with being a franchise, [constitute] a segment that has been virtually ignored in the industry for years.

According to Company Management, it was noted that the initial start-up fee of $2,000 and the on-going monthly flat fee of $12 per room (which includes advertising and support) has intentionally been set to be among "one of the lowest in the industry".

The "Urban Park Hotel Collection" will consist of two flags under the corporate umbrella: "Urban Park Hotel & Suites" and "Urban Park Hotel Express". Moreover, the company already has 6 hotels going through the on boarding process currently.

Urban Park Hotels LLC has been designated as the holding company for the new chain. Further information may be obtained by visiting the company's promotional website at

Tags: Urban Park Hotels, Hotel Opening, Hotel Franchise, Urban Park Hotel Collection

About Urban Park Hotels LLC

Media Contact:

Chris Lessler
Communications Director
Urban Park Hotels LLC
T: 732-228-4494
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Coming up in May 2021...

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One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.