New Hotel Brand Launching Nationwide

Urban Park Hotel Collection— for Those Who Don't Fit the Franchise Mold

USA, Toms River, New Jersey. July 30, 2020

With the rolling out of the Urban Park Hotel Collection, the managing partners have expressed high hopes for the new membership-affiliated hotel entity. In fact, it could be said the most appropriate word to describe the nature of the new operation might be "affordability", as it competes with other hotel franchises throughout the country with much higher fee structures and PIP requirements.

Urban Park is emerging during a crucial moment in time. The hospitality industry must revamp their way of doing business to stay profitable amid what is an uncertain year and moving forward. That means cutting cost but not cutting quality.

Recognizing that the organization offers a viable and realistic alternative to franchising, Urban Park Hotels has been set up as a membership brand, offering hotel owners many of the benefits and services offered by franchise relationships "without the long-term commitment or expense".

A lot of hotel owners are re-flagging their properties and looking for an alternative due to the unsettling "one-way nature" of the hotel franchise relationship. "Additionally, they also offer simplified standards as well as a lower range of fees. According, the new flag is a conversion-friendly product for the smaller hotel owner (30-80) rooms, on average]; primarily limited-service properties that have been overlooked for one reason or another by the major franchise companies. As such, the focus will be on independent properties across the country located in markets where they are surrounded by franchised properties and area-of-protection (AOP) issues have left them as independents.

The Company is not only looking at independent hotel owners that need help, but also franchised hotel owners looking for a more affordable brand with less hoops to jump through. Those owners who are good operators but cannot afford the initial fees or renovation cost associated with being a franchise, [constitute] a segment that has been virtually ignored in the industry for years.

According to Company Management, it was noted that the initial start-up fee of $2,000 and the on-going monthly flat fee of $12 per room (which includes advertising and support) has intentionally been set to be among "one of the lowest in the industry".

The "Urban Park Hotel Collection" will consist of two flags under the corporate umbrella: "Urban Park Hotel & Suites" and "Urban Park Hotel Express". Moreover, the company already has 6 hotels going through the on boarding process currently.

Urban Park Hotels LLC has been designated as the holding company for the new chain. Further information may be obtained by visiting the company's promotional website at www.urbanparkhotels.com


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Tags: Urban Park Hotels, Hotel Opening, Hotel Franchise, Urban Park Hotel Collection

About Urban Park Hotels LLC

Media Contact:

Chris Lessler
Communications Director
Urban Park Hotels LLC
T: 732-228-4494
E: urbanparkhotels@protonmail.com
W: http://www.urbanparkhotels.com
Follow us on Twitter: https://twitter.com/UrbanparkUSA

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Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.