Southern Aluminum Welcomes Kevin Diedrick as Director of Design and Innovation

USA, Magnolia, Arkansas. August 18, 2020

Southern Aluminum has hired Kevin Diedrick as the company's new Director of Design and Innovation.

Diedrick brings with him more than 15 years of design and new product development experience. He has worked in the hospitality and residential markets. In his role previous to joining Southern Aluminum, Diedrick was the Director of Design for Brown Jordan, an iconic outdoor luxury furniture brand that works extensively with Marriott and other leading hotel brands. At Brown Jordan, Kevin led the charge in the areas of conceptual design as well as the development and testing of new products. Kevin also served as a Senior Designer at Brown Jordan Services and at Yotrio Group.

Allison Schultz, CEO of Southern Aluminum, said "We are thrilled to have Kevin on our team. Many of the markets we serve have changed in recent months, but what will never change is Southern Aluminum's commitment to developing innovative products that help our customers stand out. Kevin's unique background and boundless creativity will take us to the next level of product development and ensure we remain the leader in meeting and event furniture."

John Menghini, EVP of Sales & Marketing, said "We're beyond excited to welcome Kevin to the Southern Aluminum family. Our customers have tremendous trust in us to always be looking to the future of product design and innovation. In Kevin, we have a leader who will help us meet and exceed those expectations. Kevin's creativity and understanding of market trends will ultimately help our customers as they navigate the changing world of meetings and events."

A graduate from the University of Wisconsin-Stout, Diedrick earned his degree in Industrial Design. He is originally from Wisconsin but now resides in Orange County, CA.


Southern Aluminum's CEO, EVP of Sales & Marketing, & newly appointed Director of Design & Innovation
/ SLIDES
Tags: furniture design, hotel furniture, linenless furniture, meetings, banquets, linenless, the linenless table company, Southern Aluminum

About Southern Aluminum

Media Contact:

Andrew Hinkle
Director of Marketing
Southern Aluminum
T: 800-221-0408
E: info@southernaluminum.com
W: http://www.southernaluminum.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.