El Capitan, a Joie De Vivre Hotel, Mainzer and the Tioga Name Susan Gregory as Director of Sales & Marketing

Gregory Will Lead Operations and Strategic Sales and Marketing Initiatives for the Three Merced, California Businesses

USA, Merced, California. December 17, 2020

El Capitan, a Joie de Vivre hotel, Mainzer and The Tioga today collectively announced the appointment of Susan Gregory to director of sales and marketing for each of the three downtown-Merced based businesses. A seasoned hospitality professional, Gregory brings extensive group sales, marketing, catering and events, as well as restaurant experience to this new role. Gregory will lead operations and strategic sales and marketing initiatives aimed at welcoming new and past visitors to California's Central Valley, including El Capitan, which is slated to open its doors in February 2021.

"We are thrilled to welcome Susan Gregory to lead our sales and marketing efforts for El Capitan, Mainzer, and Tioga, as we prepare to welcome guests in the new year," said Robin Donovan, managing director of El Capitan, a Joie de Vivre hotel. "She brings extensive market knowledge to our team, having worked throughout California for several decades. Her experience will be integral to El Capitan's success when it opens in early 2021."

Gregory has spent decades working in the hospitality industry, specifically in California. Most recently, she worked for Monterey Tides Hotel in Monterey, California, where she significantly increased group bookings for the beachside hotel. Prior to that role, she ran a successful consulting firm for 15 years where she provided sales, marketing, operations and catering services to several well-known properties throughout the state of California, including Two Bunch Palms Spa Resort, Hotel Shangri-La, Estancia La Jolla Hotel & Spa and the Fairmont Newport Beach.

Gregory also has experience representing hotels and resorts in Oregon, Hawaii and Colorado. Gregory began her career as an administrative assistant at The Broadmoor in Colorado Springs after graduating from the University of Arkansas. She recently moved to Merced where she is looking forward to exploring the area's popular wine scene and practicing her swing at local golf courses.

El Capitan is housed in a former 19th century historic hotel of the same name and will invite spirited guests to rediscover the vibrant tradition and socially inclusive adventures in California's Central Valley. As part of Hyatt's Joie de Vivre boutique hotel brand, El Capitan will invite guests and locals alike to connect, live in the moment and celebrate the joy of life. Located on the same block, the recently renovated and reopened Mainzer theater is an exciting new restaurant and entertainment venue set in a restored 1920's theatre. Just across the street, The Tioga is a 70-unit upscale apartment complex located in a newly renovated historic landmark building.

For more information, please visit www.elcapitanhotel.com, www.thetiogamerced.com and www.mainzer.com.

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and / or one or more of its affiliates.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, the short- and longer-term effects of the COVID-19 pandemic, including on the demand for travel, transient and group business, and levels of consumer confidence; actions that governments, businesses, and individuals take in response to the COVID-19 pandemic or any resurgence, including limiting or banning travel; the impact of the COVID-19 pandemic, and actions taken in response to the COVID-19 pandemic or any resurgence, on global and regional economies, travel, and economic activity, including the duration and magnitude of its impact on unemployment rates and consumer discretionary spending; the ability of third-party owners, franchisees or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic; the duration of the COVID-19 pandemic and the pace of recovery following the pandemic or any resurgence; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases or fear of such outbreaks, such as the COVID-19 pandemic; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans and common stock repurchase program and quarterly dividend, including a reduction in or elimination of repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions, and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; violations of regulations or laws related to our franchising business; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission ("SEC"), including our annual report on Form 10-K and our Quarterly Report on Form 10-Q filed on May 7, 2020, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

El Capitan, a Joie De Vivre Hotel, Mainzer and the Tioga Name Susan Gregory as Director of Sales & Marketing
Tags: hotel opening, El Capitan Hotel, Hotel Merced, Central Valley Hotel, California Hotel, Director of Sales and Marketing

About El Capitan, a Joie De Vivre Hotel

Business Contact:

Amanda Mcnally
Account Director
Malen Yantis Public Relations
T: +1 970-949-7919
E: [email protected]
W: http://www.myprco.com

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