Red Roof® Announces an Accelerated Partnership With Leuva Patidar Samaj of USA to Assist Families in India Impacted by Covid

30-Day "Sprint to AAHOACON" Campaign to Raise New Funds and Be Fueled by a Red Roof Donation

USA, Columbus, Ohio. July 01, 2021

Red Roof®, the leader in economy lodging, has announced the launch of a month-long fundraising campaign to accelerate its support for the work of Leuva Patidar Samaj of USA (LPS) and its Leuva Patidar Samaj of USA COVID Relief India Project 2021, as the organization works to provide support for hospitals in Gujarat, India province which have been impacted by the devastating effects of the COVID pandemic.

The new campaign, which will run throughout the month of July, will be seeded by a Red Roof donation of $10,000. Red Roof will encourage its franchise partners, vendors, and the entire industry to join them in supporting LPS by making donations. The culmination will be a final check presentation to leaders of the organization at the upcoming AAHOACON conference in Dallas, August 3-6, 2021.

"We are delighted to launch this Sprint to AAHOACON fundraising drive to help LPS support the hospitals of Gujarat province," said George Limbert, interim President of Red Roof. "Red Roof has been active in its support of LPS for many years and we see this as an excellent opportunity to help the organization lay a foundation for future fundraising efforts as it, and the world, transition to the next stage of COVID recovery. We encourage those with whom we have a relationship, and the industry at large, to join us in these efforts to support families who are working to rebuild their futures."

Red Roof franchisees and others who wish to support the work of LPS under the 30-Day Sprint campaign can make a donation directly to LPS by visiting

Nayana (Nancy) Patel (Soyani), President of the LPS of USA Board and a leader in the Red Roof Franchise community, said, "We are deeply appreciative of the leadership being shown by Red Roof to shine a spotlight on the tremendous needs in Gujarat province during this month-long fundraising blitz. As the population transitions from the first wave of COVID to a new phase, the needs have never been greater. This includes help in securing oxygen plants and the ability to help provide additional medical equipment and supplies to those that have been admitted to the supported hospitals and whose lives have been devastated by the impact of the pandemic." She concluded, "As we in the U.S. hotel community come together in a month's time to mark our own progress and celebrate our industry's recovery, I join Red Roof leadership in urging individuals throughout the industry to offer their support during this critical time, to help Gujarat province recover, re-establish normal life and build a positive future."

Leuva Patidar Samaj (LPS of USA) is a nonprofit religious, cultural, and non-political organization established to provide a forum for meeting, facilitating and encouraging religious observance, sharing ideas, providing cultural programs, and endeavoring towards community advancement. The organization aims to provide, promote, and celebrate, religion, culture, and education among Surti Leuva Patidars and their future generations.

George Limbert - interim President, Red Roof
Nayana (Nancy) Patel (Soyani), President of LPS of USA Board

About Red Roof

Media Contact:

Paul Kesman
T: +1 248-321-2035
E: [email protected]

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind

As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.