Red Roof® Launches New Hometowne Studios Prototype

"Welcome to the Future of Franchising": the Industry’s Most Cost-Efficient, Design-Forward Economy Extended Stay Concept is Unveiled at AAHOAcon 2021

USA, Columbus, Ohio. August 05, 2021

Red Roof®, the leader in economy lodging, unveiled a new prototype for its groundbreaking HomeTowne Studios by Red Roof brand at the 2021 AAHOACON conference of hotel franchisees.

The new HomeTowne Studios (HTS) prototype was shaped by input from hotel owners, longtime franchisees, and valued guests. It features modern room design aesthetics, a cost-effective development footprint, and a layout that sets new standards for improved operational efficiency.

New furniture and fixtures in the HomeTowne Studios properties emphasize comfort and efficiency. Guests have access to unprecedented storage space, a convenient kitchenette, and all the amenities they need to truly make themselves feel at home while on the road. The new HomeTowne Studios also offers a more functional layout for public areas, with onsite offices and laundry rooms located near guestrooms, securable for after hours.

"It is no secret that Red Roof puts guests and franchise owners first,'' said George Limbert, Red Roof's interim President. "The new HomeTowne Studios prototype is a testament to those commitments and the culmination of many hours spent listening to the needs of the franchise community and partnering with them to come up with new concepts to create unprecedented value. As we unveil the concept at AAHOACON 2021, we invite the industry to join us for a look at the future of hotel franchising - a new kind of economy extended stay product for a new era in hospitality."

Extended stay is the hotel industry's fastest growing segment. The new HomeTowne Studios by Red Roof prototype empowers franchise owners to leverage the growth potential of this dynamic market, by expanding their portfolios with the leading brand in the segment - reinvented. Each studio offers the features most requested by guests, at an affordable price. The new floor plans are functional, well organized and boast maximum revenue producing space, with FF&E designed for both comfort and efficiency.

"We are happy to bring this new prototype to the industry and to our franchise partners," said Matt Hostetler, Red Roof Chief Development Officer. "HTS is already the leading brand in the economy extended stay segment, and the new prototype takes the franchise value proposition to a new level. It is part of an long-term strategy of bringing industry-leading products to our partners and the industry. We've already received unprecedented interest from the development community - and look forward to sharing news about the further accelerated growth of the brand in the weeks ahead."

For more information on the new HomeTowne Studios prototype, visit Booth #1100 at the AAHOACON 2021 conference, or

HomeTowne Studios Queen Room
HomeTowne Studios Double Queen Room
HomeTowne Studios Kitchenette
HomeTowne Studios Exterior
HomeTowne Studios Exterior view

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