Citrine Consulting Collective Launches Hotel & Spa Diversity, Equity & Inclusion Assessment

The First Service of Its Kind is Focused on Helping Hotels & Spas Provide a More Inclusive Experience for all Guests

USA, Laguna Niguel, California. August 17, 2021

The Citrine Consulting Collective today announced the launch of its Diversity, Equity & Inclusion Assessment, a new service exclusively for spa & wellness. The Diversity, Equity & Inclusion Assessment is an evaluation of a hotel/resort organization's commitment to DEI from the diverse guest perspective and offers a new way for hotel/resort spas to create a safer and more inclusive environment and a better wellness experience for all guests.

"The pandemic has created a need for wellness services on a scale we've never seen before," says Irene Macabante, Founder & CEO at the Citrine Consulting Collective. "More and more guests from every background and ability are seeking out spa and wellness programs that reflect their experience. Right now people want to know where they can go, knowing they'll feel welcomed and safe."

The assessment also includes an Employee DEI Survey to clarify workplace culture climate and identify opportunities for improvement. "Just as guests are being selective about the spa and wellness programs they patronize, team members are also being very discerning about where they are returning to work," Macabante says. "They too have put their mental wellness at the top of their self-care priorities and are choosing to work in environments where they know they will feel included, seen and heard."

Features and benefits of the Hotel & Spa DEI Assessment include:

  • In-depth audit + mystery shop that evaluates branding, marketing, experience, facilities, diversity, equity and inclusion with a special focus on Spa & Wellness

  • DEI Employee Survey that includes research-based survey questions, normative benchmarks, and an interactive dashboard that clarifies workplace culture climate and identifies opportunities for improvement

  • Full evaluation of any digital aspects that contribute to guest (and potential guest) experience

  • Roadmap report with actionable implementation recommendations for improved spa performance & best practices for DEI

  • Optional half-day masterclass Thriving in a Diverse Hotel/Spa for managers and team members where participants learn the basics of DEI, DEI best practices, and how to make wellness travel welcoming to people of all backgrounds and abilities.

The Hotel & Spa DEI Assessment will be available starting August 23rd, 2021, with investment starting at $8000. For more information, visit

Credit: Envato Elements
Irene Macabante, Founder & CEO, Citrine Consulting Collective
Tags: DEI, Diversity, Equity, Inclusion, Assessment, Audit, Mystery Shop, DEI Employee Survey, DEI Assessment, DEI Audit, DEI Masterclass, DEI Training, Spa & Wellness, Spas, Hotels, Resorts, Wellness, Citrine Consulting Collective

About Citrine Consulting Collective

Media Contact:

Irene Macabante
Founder & CEO
Citrine Consulting Collective
T: +1 949-355-0687
E: [email protected]
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Coming up in November 2021...

Architecture & Design: Wellness is Key

Like every other facet of hotel operations, architecture and design firms are adapting their work to ensure the safety and well-being of both guests and staff. New ways to bring Wellness into hotel spaces are being explored and these solutions are taking on many forms. Hotel designs are incorporating more open floor plans, open air spaces, high ceilings, outdoor areas and operable walls into their spaces. Guests no longer want to be packed into tight areas. More "biophilic" elements are also being incorporated, offering guests the sense of being outdoors. Another trend is the reimagining of guest rooms to support remote work capabilities. Some hotels are converting empty guest rooms into office spaces, complete with effective lighting and suitable backgrounds for video conferencing. Dedicated Zoom Rooms are also becoming increasingly popular. The main goal is to provide guests with a positive experience in a space that feels safe and comfortable. These are some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.