Marriott International Signs Agreement With Wasl to Open W Dubai – Mina Seyahi

USA, Bethesda, Maryland. November 15, 2021

Marriott International, Inc. announced it has signed an agreement with wasl Hospitality & Leisure LLC, a subsidiary of wasl Asset Management Group, to bring the W Hotels Worldwide brand to Dubai's sought-after Jumeirah Beach coastline. Expected to welcome its first guests in 2022, W Dubai - Mina Seyahi is set to become an iconic addition to Dubai's skyline and a new buzzing, urban escape in the cosmopolitan city.

"We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trend-setting W Hotels brand," said Candice D'Cruz, Vice President - Luxury Brands, Europe, Middle East & Africa, Marriott International. "With its unexpected design and iconic, socially driven Whatever/Whenever® service, W Dubai - Mina Seyahi will become a destination within a destination."

His Excellency Hesham Al Qassim, CEO of wasl Asset Management Group, said: "We are pleased to sign this agreement and introduce W Dubai - Mina Seyahi to the renowned Mina Seyahi complex in Dubai Marina. This new property, which is among several other Marriott International hotels that wasl brought and launched in the emirate, will be an exciting addition to Dubai's hospitality sector. We continue to look forward to developing further hotels to cement our position as a key player in the hospitality sector".

Located close to Dubai's thriving leisure destinations, such as Dubai Marina and JBR Walk, W Dubai - Mina Seyahi is well-situated to offer guests a vibrant and playful escape. The 31-storey hotel is expected to feature 318 guestrooms, including 26 suites and an Extreme WOW Suite (W's take on a Presidential Suite). The W Lounge (the brand's signature take on the hotel lobby) is anticipated to draw inspiration from a Middle Eastern gathering place and will be a dynamic and lively space, where guests can mix and mingle over crafted cocktails and light bites. Anticipated plans include a new sunset destination experience by the pool overlooking the stunning Mina Seyahi bay, as well as a signature outlet on the 31st floor, with unsurpassed views of Dubai's world-famous Palm Jumeirah Island.

FUEL, the W brand's high-energy, social take on wellness that allows guests to focus on mind and body, will be at the heart of the BAR-B spa, which is expected to feature three treatment rooms and a beauty bar. The FIT Fitness Centre will see UK-born 1Rebel, the ultimate sport-luxe fitness experience, make its debut in the UAE, with a 2500-square-metre, dual-storey studio in the hotel.

"We are thrilled to strengthen our relationship with wasl Group to open W Dubai - Mina Seyahi in such an important leisure destination in Dubai," said Sandeep Walia, Chief Operating Officer, Middle East, Marriott International. "This new hotel underscores our commitment to growing our luxury portfolio in the Middle East, while signifying the demand for the W Hotels brand in the region."

Marriott International currently operates six properties and residences under the W Hotels brand across the Middle East. W Dubai - Mina Seyahi is anticipated to be the brand's second property in Dubai.

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Hotel Group Meetings: The Great Outdoors


There is some welcome good news in the Hotel Group Meetings sector. There seems to be a resurgence in activity - across all sectors and all sizes - from small board meetings to large in-person groups. However, hotels must remain flexible and proactive, as they seek to provide venues and programs that are productive, comfortable, and safe to all parties. One major development is the expansion of outdoor meeting activities. This trend not only serves to meet regulatory health standards, but it also promotes an environment of well-being. According to a recent study from WorldHealth.net, spending just 29 minutes outdoors can result in a 45% increase in productivity; and 63% of employees reportedly felt invigorated after being in fresh air. Combined with guided physical activities and healthy food and beverage offerings, a sense of wellness and productivity are established. The September Hotel Business Review will report on what some hotels are doing to accommodate the revitalization of group meeting business in their operations.