Arch Amenities Group Appoints Whitney Smith Cripe as Chief Marketing Officer

USA, Rockville, Maryland. July 26, 2022

Arch Amenities Group, a full-service global provider of wellness, amenity and meeting services for commercial and residential properties, hotels and private clubs, today announced the appointment of Whitney Smith Cripe, a brand marketer and team builder with more than 20 years' experience, as chief marketing officer.

Among her key responsibilities, Smith Cripe will help drive Arch's growth by articulating its wellness, amenity and meeting services; further define the company's consultative marketing and brand services; and collaborate with the senior leadership team on long-term strategic planning.

She also will be responsible for building trusted relationships with Arch's clients, leading and supporting client onboarding, refining the customer experience, helping to grow the company's services and reinforcing its customer relationship management, loyalty, brand identity and brand management programs.

Barry Goldstein, Arch chief executive officer, praised Smith Cripe's background, accomplishments and expertise, saying, "Whitney excels at aligning marketing with the enterprise by translating data, insights and organizational objectives into innovative outcomes. She knows how to harness the power of strong narratives and strategic design to drive commercial success."

Smith Cripe most recently worked as an independent marketing consultant and for Elwood Brand Consultancy in New York. Prior to that, she served Wyndham Hotels & Resorts, based in Parsippany, New Jersey, in marketing roles of increasing responsibility leading to group vice president.

During her Wyndham career, she led the portfolio marketing strategy and "by Wyndham" endorsement campaigns designed to unify the company's more than 20 hospitality brands. She also was responsible for the strategic and creative vision behind the award-winning Wyndham Rewards loyalty program.

Earlier in her career, Smith Cripe worked in account, marketing support and project management roles for marketing agencies in Utah, California, New Jersey and New York. She earned her bachelor's degree in public relations at Brigham Young University, Provo, Utah.

Smith Cripe has served on numerous marketing panels and as a presenter and subject matter expert. She was a part of the Castell Women in Hospitality Leadership 2019 Cohort and currently is a member of the Bleeker Collective.

Whitney Smith Cripe, Chief Marketing Officer, Arch Amenities Group
Tags: hotels, resorts, amenities, wellness, spas, events, meetings, marketing, fitness

About Arch Amenities Group

Business Contact:

Rich Roberts
T: +1 717-685-9003
E: [email protected]

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2023...

Hotel Revenue Management: The Age of Big Data

The future of hotel revenue management lies in the adoption of ever more sophisticated software and technology, especially as it pertains to forecasting and pricing. For revenue professionals, the Age of Big Data has arrived. Managers are utilizing systems that employ leading-edge algorithms and machine learning, along with business analytics and data visualization tools. These tools communicate complex information more effectively, allowing managers to understand the key components driving demand and revenue. They have the ability to analyze real-time external and internal data, produce reports, and integrate information - all on a single platform - in order to improve performance. Managers are also utilizing  geographic information systems (GIS) which incorporate geographic data into forecasting. GIS also help decision-makers identify information in a visual way that cannot be detected through traditional data analysis. The October issue of the Hotel Business Review will report on how some hotels are integrating Big Data into their revenue management strategies.