Crescent Hotels & Resorts Assumes Management of APAC Collection New York Madison Avenue
Crescent Hotels & Resorts has been selected to manage the NH Collection New York Madison Avenue. Known for its elevated hospitality and distinctive style, the hotel is a hidden gem that captures the energy and elegance of New York City's most iconic avenue.
Set within a beautifully restored early 20th-century Renaissance Revival building, once home to a college residence for men as well as various fraternities, the property continues the tradition of creating community with its redesigned public spaces and amenities combining historic charm with modern sophistication. Located on Madison Avenue, it offers guests breathtaking views of the Empire State Building and close proximity to Grand Central Station, Bryant Park, and Fifth Avenue shopping.
Stepping inside the hotel resembles the Golden Age of Advertising of 1950s New York. Carefully curated midcentury-inspired interiors with teal leather couches, retro radios and record players, and black-and-white photography evoke nostalgia with a twist of modern artistry. Low-lit lounges and vintage books such as Film Noir, Rock Covers, and New Architecture New York invite guests to linger, unwind, and soak in the ambiance.
The hotel features 288 elegant guest rooms and suites, many of which offer sweeping skyline views. Guests enjoy thoughtfully curated amenities, a fully equipped fitness center, and MAD Bar & Lounge, a moody, romantic cocktail bar renowned for its elevated classics, such as the Mr. Añejo Manhattan and one of the city's finest Old Fashioneds. Tucked away from MAD Bar & Lounge, the intimate, fireplace-lit piano room invites guests to enjoy live performances by some of New York City's finest musicians.
The hotel is also home to Serafina, the globally recognized Italian-Mediterranean restaurant brand born in New York. Located just off the lobby, Serafina offers handmade pastas, wood-fired pizzas, and fresh seafood served in a stylish yet approachable setting. A curated small bites menu from Serafina is also available in MAD Bar & Lounge.
With its refined aesthetic and exceptional location, NH Collection New York Madison Avenue continues to be a standout destination for discerning travelers seeking a stay that blends culture, character, and comfort in the heart of Manhattan.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
