Choice Signs Master Franchise Agreement for Ireland
AUGUST 13, 2007. Choice Hotels International has entered into a ten-year master franchising agreement with Kasterlee Limited for the right to license and develop Choice's Clarion, Quality and Comfort brands in Ireland.
Prior to acquiring the master franchising rights directly from Choice, Kasterlee operated Choice's brands in Ireland under an area representative agreement with Real Hotel Group (formerly CHE Hotel Group), which previously held the master franchise rights in Ireland.
The current portfolio in Ireland consists of 21 Comfort, Quality and Clarion branded hotels in markets including Dublin, Cork, Galway and Limerick. Master franchising duties held by Kasterlee will be assumed by its subsidiary, Cordelle Enterprises Limited.
Concurrent with the execution of this master franchise agreement, Kasterlee Limited, doing business as Choice Hotels Ireland, announced it had sold its ownership interest in 11 Comfort Inn and Quality Hotels to a consortium of investors led by TVC Holdings plc, which assumed the franchise agreements for these hotels. Cordelle Enterprises Limited is now the franchisor for these 11 properties.
"We are very pleased to enter into this agreement with Kasterlee as the organization has been a very strong steward and operator of our brands in Ireland since 1998," said Mark Pearce, vice president, international operations, Choice Hotels International. "Over the past decade, Kasterlee has developed a very well-segmented market presence for Choice's brands while establishing a strong reputation as a leading provider of exemplary accommodations in the three-star and four-star segments. We are very confident about Kasterlee's ability to continue to grow Choice's market presence in Ireland. We look forward to building upon an already strong relationship with Kasterlee's talented leadership team to meet our shared objectives of brand strength, guest satisfaction and system growth."
Choice Hotels International also confirmed that neither Kasterlee nor any of its affiliates has the rights to franchise the Clarion brand outside of Ireland.
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