Editorial Board   

Mr. Bendaña

Fred Bendaña

Executive Director of Client Services & Marketing Development, Maritz Motivation Solutions

Fred Bendaña is Executive Director of Client Services and Market Development for Maritz Motivation Solutions, the unit of Maritz that designs and manages employee recognition, loyalty rewards, and sales/channel incentives for leading companies. In this role, Mr. Bendaña leads a team which identifies, defines and develops relevant solutions for clients in the hospitality and retail markets. Through close client collaboration, Mr. Bendaña and his team gain a better understanding of each unique client situation, developing effective loyalty and motivation strategies that increase sales, engage customers and improve overall workforce performance. Mr. Bendaña is also part of the Maritz Institute, a network of thought leaders that serves as a bridge between the latest human sciences research and better business practices. Mr. Bendaña has more than 10 years of experience supporting clients with customer marketing and employee engagement endeavors. He joined Maritz in 2005 as an account manager and was named a Maritz MASTER and Account Executive of the Year in 2010. Prior to Maritz, Mr. Bendaña worked at Solutia and Monsanto, specializing in product management and market development. Mr. Bendaña earned his undergraduate degree in international business and marketing from Saint Louis University and an M.B.A. from Washington University in St. Louis - Olin Business School. He serves on the marketing committee for the board of directors' at the Magic House, a Children's Museum in St. Louis, and is active in the American Marketing Association.

Mr. Bendaña can be contacted at 636-827-1633 or fred.bendana@maritz.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.