Editorial Board   

Mr. Bendaña

Fred Bendaña

Executive Director of Client Services & Marketing Development, Maritz Motivation Solutions

Fred Bendaña is Executive Director of Client Services and Market Development for Maritz Motivation Solutions, the unit of Maritz that designs and manages employee recognition, loyalty rewards, and sales/channel incentives for leading companies. In this role, Mr. Bendaña leads a team which identifies, defines and develops relevant solutions for clients in the hospitality and retail markets. Through close client collaboration, Mr. Bendaña and his team gain a better understanding of each unique client situation, developing effective loyalty and motivation strategies that increase sales, engage customers and improve overall workforce performance. Mr. Bendaña is also part of the Maritz Institute, a network of thought leaders that serves as a bridge between the latest human sciences research and better business practices. Mr. Bendaña has more than 10 years of experience supporting clients with customer marketing and employee engagement endeavors. He joined Maritz in 2005 as an account manager and was named a Maritz MASTER and Account Executive of the Year in 2010. Prior to Maritz, Mr. Bendaña worked at Solutia and Monsanto, specializing in product management and market development. Mr. Bendaña earned his undergraduate degree in international business and marketing from Saint Louis University and an M.B.A. from Washington University in St. Louis - Olin Business School. He serves on the marketing committee for the board of directors' at the Magic House, a Children's Museum in St. Louis, and is active in the American Marketing Association.

Mr. Bendaña can be contacted at 636-827-1633 or fred.bendana@maritz.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.