People with Disabilities: How is your Customer Service?

By Ellen L. Shackelford President, Connections Access Consulting Services, LLC (CACS) | November 01, 2010

What is customer service and how do guests, customers, or patrons expect to receive it when looking for quality service? It means something is expected. People travel all the time and stay in various types of hotels/motels; ones chosen over others are from their past experiences and the quality of service given to them. Customer service should be at the top of satisfaction when it comes to evaluation and response, for it gives inside information to business owners on how to address issues their customers have stated in response to the treatment or service they have received from their visit. With this in mind it is critical to have the staff trained in providing the service all quests should have when they are temporary residence at a particular venue.

Adults with disabilities travel often and enjoy staying in hotels/motels which cater to their unique and specific needs. They are seeking exceptional customer service as all guests hope to acquire. These questions on how to assist should be no different on how to address the concerns of any other guest intent on having a comfortable and memorable stay. People with disabilities desire the same products and service as other persons and deserve to be treated as viable consumers. The customer service experience begins at the initial consultation when the reservations are made. When the reservationists doesn't give the potential guest a chance to express all their concerns over the phone at the time of making the arrangements for a room, the guest can become disgruntled.

Good customer service becomes bad customer service when the employees do not want to take ownership for his/her actions in confronting the guest in the service and accommodations they require upon their stay. Making reservations can be daunting, when the person on the other line is rushing you through the call so they may get to the next. It is critical to make sure the customer on the telephone has had the opportunity to express their needs before the reservation has been completed. Great customer service comes from creating the right attitude within the organization. It then is trickled down to potential customers, who will be able to feel the sincerity and know they will be taken care of once their reservations had been made. Customer service which is geared to star treatment, keeps customers coming back and word of mouth advertising from their experience will be passed onto others.

Upon my travels I tend to stay at five star hotels with full service. The customer service is a determining factor more than the dynamics of the makeup of the hotel/motel. One particular hotel which is my choice of repeat stay is one which offers exceptional customer service which begins at the reservation stage. The reservationists are knowledgeable of my unique needs and ask if there are additional ones they should know about to help make my stay more accommodating. This is certainly a must for people with disabilities, for each person has different levels of needs and accommodations in order to help make their experience a comfortable one. In this venue my reservations are made smoothly; questions asked are ones which will demonstrate how versed the staff is with the Americans with Disabilities Act (ADA). It is so impressive when I hear them repeat what I have requested in terms of accommodations, and if what I have asked is something which is not available the staff works diligently to provide reasonable expectations.

Once the reservation process has been completed, the staff then pass the call over to their ADA department to verify the reservation for clarity and to ask if there is any additional information needed to make the stay more enjoyable. With this type of customer service, perspective guests with disabilities have a sense of security and confidence; the experience will be memorable one, which will make the person return. Loyalty is a critical factor when a business goal is retention. When guests decide to stay at a particular hotel or motel, they want to be treated with sincerity, dignity, honesty, and compassion. It is up to the management and staff to make accommodations and assure the venue is accessible for all persons with unique needs.

When I decide to stay at any hotel or motel it is my optimal goal to assure my safety and accommodations are adequate. The price is a minimal factor when I've been thought of in the planning stages of accommodations.

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Megan Schuyler
Bonnie Knutson
Carolyn Childs
Michael McCartan
Brenda Fields
Lorraine Abelow
Michael Miller
Kurt A. Broadhag
Bob Carr
Richard Dahm
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.