FF&E Tips That Will Make Your Hotel Appeal to Corporate Road Warriors
By Amy Locke Director, Interior Design, Hatchett Hospitality | February 18, 2009
This positive turnaround continues in 2005 and gives hoteliers a special opportunity to appeal to business travelers, who are looking for a hassle-free stay that balances productivity with enjoyment.
Our industry must especially adjust its FF&E design and purchasing to the values and habits of younger, more style-conscious travelers. While the older "baby boom" travelers take more trips and fill more rooms than their younger Generation X colleagues, it's the Gen X-ers who spend more money and use more services per stay.
Some hotels are trying to straddle the fence with their FF&E decisions and appeal to both categories of business travelers, so that they don't offend either.
Other hotels are taking the attitude that Gen X-ers are leading our country's cultural trends while boomers are following, so why not appeal to the cutting edge - and so far, boomers show no sign of backlash to the Gen X-inspired changes.
Quite to the contrary, baby boom travelers seem to appreciate the fresh new wave of upscale amenities, comfortable colors and fabrics, and state-of-the art technology that are being offered by hoteliers.
So exactly what are today's business travelers looking for?